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A few characteristics make up the core of what makes a video go viral. One is how easy it is to pass on, and another is its level of curiosity. This isn’t to say that bad taste, cliché, or bad quality is all it takes for a video to go viral. Rather, there are certain qualities in a video that make it contagious. do not take cough medicines – they're not suitable for young children and do not help with this type of cough Public. People tend to follow others, but only when they can see what those others are doing. There is a reason why baristas put money in their own tip jar at the beginning of a shift. Ideas need to be public to be copied. In community: the question should be: what is the behavior we want repeated and how to we publicly model it.
Standing out in today’s market is harder than ever as advertising clutter projects 4,000 – 10,000 ads and brands at American consumers every day. But the most effective and prosperous ideas have been empowered and supported by one or more of the 6 STEPPS in some way. Leveraging good stories that are useful, engaging, and that drive value will help you and your product, idea, cause increase social influence and word-of-mouth transmission and propel it to be the next big thing.
The Book in One Sentence
Keeping your child away from other children for longer is unlikely to stop the illness spreading. Hand, foot and mouth disease in pregnancy Judgments and decisions are not always rational or optimal. Instead, they are based on psychological principles of how people perceive and process information. Observability has a huge impact on whether products and ideas catch on. Why? Because observable things are also more likely to be discussed. The more public a product or service is, the more it triggers people to take action. You cannot take antibiotics or medicines to cure hand, foot and mouth disease. It usually gets better on its own in 7 to 10 days.
The human brain is hot-wired to use this so-called “currency” to make a good impression on others. Companies and individuals can use this to their advantage, by providing their customers with products, experiences, and content that connect directly with them in a way that encourages sharing with others, while promoting the company’s ideas, causes and/or products simultaneously.
6. Stories
On the positive side, excite people or inspire them by showing them how they can make a difference. On the negative side, make people mad, not sad. 4. Public Contagious contains arresting — and counterintuitive — facts and insights. . . . Most interesting of all are the examples Berger cites of successful and unsuccessful marketing campaigns.” — Glenn C. Altschuler, The Boston Globe The key to being successful for companies is to position this useful information in a way that stands out to consumers. Leveraging game mechanics requires quantifying performance. But if a product or idea doesn’t automatically do that, it needs to be “gamified.” Furthermore, leveraging game mechanics involves helping people publicize their achievements. News you can use. Useful things get shared. So highlight incredible value and expertise so that people can easily pass it on.
When it comes to public, this refers to how prevalent something is in the public eye. Things that are highly public and visible are more likely to be talked about and imitated than those that are more private. Nevertheless, there are ways to bring private phenomena into the public sphere. For example, donating to a charity tends to be a rather private affair. However, both the Movember movement in support of colon cancer (featuring the highly conspicuous mustache), and Lance Armstrong’s Livestrong campaign in support of cancer (featuring the yellow wrist-band), managed to bring charitable support into the public sphere, thus contributing to the success of these campaigns.
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Climate scientists: concept of net zero is a dangerous trap”– James Dyke, Robert Watson, and Wolfgang Knorr Triggers and cues lead people to talk, choose, and use. Social currency gets people talking, but Triggers keep them talking. Top of mind means tip of the tongue. 3. Emotion I can’t remember the last time a business book had me up all night reading. Although I am retired I found this book fascinating on several levels. Jonah Berger is a professor at the Wharton School at the University of Pennsylvania. He has studied Marketing and has come up with six elements that will make a product “Contagious”. The basic idea is to make a product “viral”, that is, to have the product spread either through word of mouth, “You Tube”, or any other method of getting your message out to the public. It is also noteworthy that many of these methods are very cost efficient. It was an interesting book, if only because it solidified the fact that I would never want to work within any profession where this book is applicable.
In one study, using the word “sale” beside a price increased sales even though the price itself stayed the same. Of the six principles of contagiousness that Berger discusses in the book, Practical Value may be the easiest to apply. 6. Stories
Contagious
If you're pregnant you should also have the whooping cough vaccine – ideally between 16 and 32 weeks.
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