Belvita Fruit Crunch Raisin & Currant Breakfast Biscuits, 225 g

Product Information

BelVita, the breakfast biscuit brand owned by Mondelēz International, is growing its offering with three new non-HFSS additions: belVita Fruit Crunch, in Raisin & Currant and Apple & Pear flavours, and belVita Soft Bakes Filled Apricot. These new launches contain fruit juice, natural colours and flavours which do not compromise on taste. The new range still contains belVita’s trademark wholegrains and all the products are a natural source of fibre and magnesium. We’ve kept these benefits and added new taste combinations to reach new shoppers, as well as bringing excitement and our iconic positive energy to our loyal belVita fans.” All 4 flavors of sandwich biscuits contain sugar, and that’s the only ingredient I’m really wary of:

As custodians of some of the UK’s most beloved and iconic brands, we need to carefully balance the journey towards more non-HFSS products, alongside the need to meet the expectations of our consumers, we want to ensure we don’t compromise on taste or quality. This remains a complex challenge for the industry and one which requires ongoing partnership with government.”​ Drinking chocolateBreakfast biscuit brand belVita has launched a new promotion as part of its ‘Positive Energy’ campaign that gives shoppers the chance to instantly win one of 250 prizes.

The launch also includes new line extension of belVita Soft Bakes Apricot Filled and a new sub-range belVita Fruit Crunch Range with Apple & Pear 30% less sugar and 70% less saturated fat and Raisin & Currant 70% less saturated fat. Mondelez International has expanded its Belvita breakfast biscuit brand with the launch of three new non- HFSS lines.Soft Bakes Filled Apricot launches this month and both Fruit Crunch flavours will hit shelves on 1 September. Mondelēz said teams of makers and bakers have developed non-HFSS products for its iconic candy brands in the form of Maynards Bassetts Wine Gums Juicies, Maynards Bassetts Sports Mix Juicies and The Natural Confectionery Co. Juicy Snakes, each of which includes 30% less sugar. It is launching two HFSS-compliant Fruit Crunch biscuit bars in Raisin & Currant and Apple & Pear flavours.