Pony Malta - Malt extract drink - Pure food- 330 ml

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Through ‘She Gaming’, Pony Malta reinforces its commitment to empower girls and teenagers in Colombia, helping them to be the best version of themselves. Pony Malta hopes to expand the initiative to include tournaments to recognize the best players in the e-Sports space, with the aim for winners to join a team for more competitive videogames such as FIFA and Valorant, among others. FIFA 21’s Pro Clubs and Career modes don’t allow users to create female teams. So, how did SHE F.C., an all-female club, find its way into the uber-popular video game? In December 1911, during the centenary of independence, they used the figure of Policarpa Salavarrieta in their La Pola brand. Pony Malta’s intention is to affect change, by creating a platform to share tools, research and ideas for players to change their behaviour, hoping to turn them into ‘ambassadors of good’ inside the games More than 3,000 employees took to the streets, bringing tips and smart consumer messages to consumers and shopkeepers who delivered them, thus raising awareness among more than 140,000 people.

With many schools still closed due to the pandemic, Pony Malta, one of the leading beverages among teens in Colombia, found a way to make education more accessible. Along with their creative agency, MullenLowe SSP3, Pony Malta has created Pony Vital School Center, to bring education to the one place that is still open: malls. The school has been set up in the Paseo Villa del Rio Shopping Center, with students aged 6-12 able to attend four classes a day for reading and writing, English, spelling and scientific thinking. S: Moderate aromas of sweet bready + caramel + molasses + brown sugar + dark malts. Hints of nutty malts and slightly spicy. Juan Alonso Torres, Marketing Director for ABInBev’s Pony Malta says: “Female empowerment must start with young girls. They should grow up knowing that they can dare to dream big and be anything they want to be. Following the success of #SheSpeaks, #GirlsSpeak is the perfect way for us to inspire young girls to be the best version of themselves and allow the world to hear what these inspirational young women in Latin America have to say.” The national beers produced by Bavaria are Poker, Aguila Original, Aguila Cero, Aguila Light, Aguila Fusion Limón, Club Colombia Dorada, Club Colombia Roja, Club Colombia Negra, Club Colombia Trigo, Club Colombia Oktoberfest, Club Colombia Siembra, Azteca, Redd's, Pilsen, Costeña, and Costeñita. The imports it distributes are Corona, Budweiser, and Stella Artois. Their non-alcoholic drinks are marketed as Zalva Water, Pony Malta, Pony Malta Mini, Pony Malta Vital, Malta Leona, and Cola & Pola.To bring #GirlsSpeak to life, 50 speeches from Latin American girls have been selected to be mimed by actresses, artists, singers, politicians and other female leaders on social media and, thanks to their influence, spread the girls’ messages around the world. The initiative, created in partnership with MullenLowe SSP3, aims to demonstrate the raft of female talent in the big leagues of the gaming world. The initial line-up has seen Pony Malta bring together some of the best female gamers in the country, including María Camila Villafañe, Karen Meliza Varón, Helen Rodriguez, Natalia Galvis, and Sundara Moreno. Jorge Pinto and Guillermo Siachoque, MullenLowe SSP3 creative directors behind the idea added: “When ideas have a positive impact on people, they become more relevant. When ideas are focused on solving real problems, they bring brands to life. We are very excited to have been given the chance to find an innovative way to allow children to access their education, at a time when so many families were struggling due to the pandemic.” Bavaria is committed to promoting responsible consumption of alcohol in adults, and the prevention of underage alcohol consumption. To do this, the company works in partnership with local government entities, district schools, and value chain actors (such as shopkeepers) to prevent underage alcohol consumption. Bavaria also conducts annual communication campaigns to promote the responsible consumption of alcohol.

While women make up 49.7% of gamers in Latin America, just 3% of gamers at a professional level are female. Pony Malta wants to change this reality, so have launched ‘She Gaming’, an e-Sports team made up of female gamers to help women compete at a national level. To drive home the message of inclusion, Latin American gamers and players from the Colombia Women’s National Football Team played a live game on 12 December in She F.C. mode. Plus, Pony Malta invites folks to sign this Change.org petition, asking FIFA to make the game more gender-inclusive across all levels of play. (It does feature women’s teams, but not in the Pro Clubs and Career modes.) In 1876, Leo Siegfried and Emil Kopp arrived in Santander seeking business opportunities. In 1879, with the brothers Santiago and Carlos Arturo Castello, they formed in Bogota the company Kopp y Castello, for the trading and importing of goods. Juan Alonso Torres, marketing director for ABInBev’s Pony Malta says: “We are well aware of the growth of women’s participation in e-Sports, and want to give them the visibility and platform they deserve. Through ‘She Gaming’, we hope to give women a safe environment to hone their skills and empower them to compete professionally in the e-Sports arena.”Usernames Against Bullying’ is the second campaign from Pony Malta and MullenLowe SSP3 to raise awareness of bullying. Earlier this year, they launched ‘PrideLists’, a movement to celebrate diversity through music and help combat bullying amongst LGBTQIA+ students in Colombia. The campaign launched in LATAM on Saturday 29 August with prominent gamers across all of Latin America. Pony Malta and MullenLowe SSP3 invited people around the world to join the movement for National Video Games Day on 12 September.