COLOR WOW Root Cover Up

Product Information

The professional powder compound adheres to hair without being sticky or oily yet also doesn't have a dulling effect on the hair or make it look dry. Perfect for all natural and colour-treated shades of platinum blonde, including light blonde, silvery blonde, light yellow, plat blonde, platinum blonde hair with brown roots, white blonde, icy blonde. Experience the transformative power of Wow Hair Colour, breathing life and vibrancy into your locks, and bid farewell to dullness. From grey roots and dark regrowth, to colour fade, brassiness and texture problems, Color Wow delivers perfect colour, 365 days a year. We’ve got simple solutions to kick brass – WAY easier, faster and more effective than those messy, inky blue and purple shampoos.

Mica, talc, synthetic fluorphlogopite, octyldodecyl stearoyl, stearate, ethylhexyl palmitate, zinc stearate, silica, pentaerythrityl tetraisostearate, zea mays starch, aluminum, starch octenylsuccinate, kaolin, phenoxyethanol, triethoxycaprylylsilane, tin oxide, dimethicone, ci 77499 (iron oxides), ci 77891 (titanium dioxide), ci 77491 (iron oxides), ci 77492 iron oxides). This exceptional product is your answer to effortlessly concealing those unwanted roots between salon visits, ensuring your hair always looks its best. Formulated with innovative plasticisers, the pale violet tinted mousse prolongs vibrancy of colour, whilst maintaining flexibility to make styling easier. Not quite as easy as the videos say but I suppose better than having re-growth for maybe an extended week or say whilst on holiday. Plus, each shade contains a variety of pigments and reflective particles to ensure a natural match with many different hair colors.smog Easy to use I am so pleased to have bought this product as it was simple to use and I love the results. We invite you to explore our curated collection of Color Wow products designed to do more than just enhance your hair; they're here to elevate your confidence and make you feel great. This revolutionary product can both camouflage unsightly grey roots and cover up regrowth instantly in lightened and highlighted hair - without the use of peroxide! Whether it's the result of a professional salon treatment or a well-chosen haircare routine, having great-feeling hair is a reflection of self-care and the satisfaction of knowing that you're treating yourself and your hair with the love it deserves.

Apply with the easy retouch dual end brush to immediately cover your roots with no mess or fuss and its water-resistant formula ensures comes rain or shine your hair will be colour perfect. Cover up dreaded roots and regrowth quickly and easily - with no mess for perfect results in under a minute. Wow Root Cover Up not only camouflages dreaded grey roots but even covers dark regrowth instantly in lightened and highlighted hair.

Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out - do not use sweeping motion.