Gen!us Craft Lager 12x330ml Cans. Award winning low-calorie craft beer with only 89 Kcal per can. 3% ABV. Perfect light beer hamper for yourself or as a beer gift for any occasion.

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Guinness’s choice of grain is barley, which is first malted, then roasted, to give it its dark shade and characteristic richness ( 2). Michele Guinness – The Guinness Legend: The Changing Fortunes of a Great Family (1988) Hodder and Stoughton General Division, ISBN 0-340-43045-1 Diageo may brew Guinness beer locally". 30 November 2007. Archived from the original on 16 March 2023 . Retrieved 31 December 2015. Dunne, Alex (7 June 2021). "Remembering Guinness Breo - a short-lived, unloved beer from the iconic company". DublinLive. Archived from the original on 24 December 2022 . Retrieved 24 December 2022.

It is expressed as a volume percent and represents the milliliters (ml) of pure alcohol in 100 ml of the beverage.

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The Genius mission is to make healthier drinking a pleasure, not a compromise. Both Mark and David recognise that today’s consumers want a great beer that’s part of a healthy lifestyle. The UK commercial " noitulovE", first broadcast in October 2005, was one of the most-awarded commercials worldwide in 2006. [133] In 2006, Diageo, owner of the Guinness brand, replaced the Michael Power campaign with the "Guinness Greatness" campaign, which they claim emphasises the "drop of greatness" in everyone, in contrast to the high-tension heroics of the Power character. [127] Purefoy, Christian (12 August 2009). "Guinness' success highlights opportunity in Nigeria, Africa". CNN. Archived from the original on 26 January 2012 . Retrieved 22 August 2010. CLIO Awards, One of the World's Most Prestigious Industry Competitions, Announces Winners for the 2010 Interactive & Innovative Awards in New York City". CLIO Awards. 27 May 2010. Archived from the original on 15 May 2011 . Retrieved 22 August 2010. Open-minded innovation was always key to the success of Guinness. In 1959, for instance, on the 200-year anniversary of the signing of the famous lease, Guinness Draught was launched with the introduction of nitrogen. This transformed the beer from a dark, flat porter with a thin, yellowish head to the more one we’re familiar with today, complete with the now iconic creamy white head and the famous two-part pour.

Harrison, Shane (6 March 2007). "Guinness sales losing their froth". BBC News. Archived from the original on 12 November 2010 . Retrieved 22 August 2010. In 1901, the brewery established a laboratory to use scientific experiments and methods to enhance the brewing craft. Edward Cecil passed away in 1927, leaving his son Rupert as Chairman. This new mixture is mashed to extract the brewing sugars, then dropped into a mash tun to separate the liquid (“sweet wort”) from the grains. Step 2: Roasting Guinness WebStore". www.guinnesswebstore.com. Archived from the original on 26 June 2022 . Retrieved 29 June 2022. See also: Guinness family Sign at the Market Street entrance of the St. James's Gate Brewery in Dublin, Ireland Crane Street Gate Guinness Brewery in Dublin, Ireland

Worldwide curiosity

Arthur Guinness started selling the dark beer porter in 1778. [10] The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s. [11] Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. [12] "Stout" originally referred to a beer's strength, but eventually shifted meaning toward body and colour. [13] Porter was also referred to as "plain", as mentioned in the famous refrain of Flann O'Brien's poem "The Workman's Friend": "A pint of plain is your only man." [14] Guinness is synonymous with Ireland. Deeply woven into the very fabric of Irish society, Guinness is more than just an alcoholic beverage; it is a national icon full of history and heritage.

In addition to these varieties, Guinness has created many types of beers over the years. Some of them are sold only in certain countries, while others have been limited editions. The Advertising Standards Authority for Ireland:: Alcoholic Drinks". Asai.ie. Archived from the original on 19 March 2015 . Retrieved 19 March 2016. Instrumentals at Number One". UK Chart Facts & Feats. 24 April 2003. Archived from the original on 27 October 2007 . Retrieved 1 November 2007. The beer is brewed under licence internationally in several countries, including Nigeria, [147] [148] the Bahamas, Canada, [149] Cameroon, Kenya, Uganda, South Korea, Namibia, and Indonesia. [150] Kirsner, Scott (May 2002). "Brand Marketing:"guinness storehouse is a way to get in touch with a new generation" ". Fast Company (58): 92–100. ProQuest 228787080.

Bring on the science

Brewery was a 'safe haven' for WWI troops". independent. 19 February 2015. Archived from the original on 14 June 2021 . Retrieved 14 June 2021. Results of Irish Brewery Survey 1999". Vegetarian Society. 1999. Archived from the original on 10 November 2010 . Retrieved 22 August 2010. Guinness FAQs". Gigfy.com. Archived from the original on 14 May 2008. {{ cite web}}: CS1 maint: unfit URL ( link) Guinness thought they brewed their last porter in 1973. [13] In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more "drinkable". The gravity was subsequently reduced, and the brand was relaunched in 1981. [20] Pale malt was used for the first time, and isomerised hop extract began to be used. [20] In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. [21] Guinness". 8 January 2010. Archived from the original on 8 January 2010. {{ cite web}}: CS1 maint: bot: original URL status unknown ( link)

Guinness to offer new stout for limited time". NBC News. 7 April 2009. Archived from the original on 17 October 2013 . Retrieved 19 December 2011. a b c d e "How Does the Beer Can Widget Work?". HowStuffWorks. 16 August 2000. Archived from the original on 26 June 2022 . Retrieved 28 June 2022. The Guinness Brewery Park Royal during demolition, at its peak the largest and most productive brewery in the worldIn October 2005, Guinness announced the Brewhouse Series, a limited-edition collection of draught stouts available for roughly six months each. There were three beers in the series. From early on, a canny Arthur Guinness had an eye on the export market and brewed different types of porter to suit different palates. He developed the special export beer called ‘West India Porter’ that is now known as Guinness Foreign Extra Stout. It remains hugely popular in Asia, Africa and the Caribbean, and accounts for 45% of all Guinness sales globally today.