Milka Leo 4 Fingers (32*33.3G)

Product Information

We and our partners use cookies and similar technologies to collect information from your device, such as your IP address and the pages you’ve visited.

SNACKS – PROJECT CANDY

The Milka ‘Color Your Break’ campaign is just one example of Mondelez’s longstanding partnership with the HP Brands Innovation platform, which has overseen the confectionary company’s digital printing journey since 2019. Mr Gorbea continued, ‘HP started its personalisation journey over 10 years ago and since then has dug deeper into this megatrend, learning that co-creation can create a one-of-a-kind experience for consumers, all whilst driving the second most effective marketing ROI. MILKA LEO is a wafer coated with white chocolate and milk chocolate from the Alpine country and filled with cream cocoa confectioner.I’ve loved seeing Milka LEO’s campaign come to life, and it’s brilliant to see how HP Indigo and Milka have empowered consumers to take a break via the power of customised packaging. Sign up today for free and be the first to get notified on our new updates, discounts and special Offers. HP says that the scale and unique characteristics of this campaign have presented the company with an opportunity to showcase the capabilities its digital printing solutions to a vast audience, whilst also highlighting the extent of engagement that personalised, co-created packaging can offer. There are already close to 200 consumer co-create designs, which are set to be printed and distributed across Belgium from April until December 2022. Since 2012 it has been owned by US-based company Mondelez International, when it started following the steps of its predecessor Kraft Foods Inc.

Milka - Dimark Online Wholesale Milka - Dimark Online Wholesale

Leo is Milka’s biggest selling brand in Belgium, and Jose Gorbea, global head of brands, agencies and sustainability innovation at HP, said, ‘I’ve loved seeing Milka Leo’s campaign come to life, and it’s brilliant to see how HP Indigo and Milka have empowered consumers to take a break via the power of customised packaging.Svila Тrading Ltd is an experienced wholesale partner and distributor for a broad range of branded European Fast Moving Consumer Goods. Think of Milka LEO, the famous waffle filled with cream filling in the delicious Milka bar for example. Themes were related around holidays such as Christmas and Easter and had chocolate cast into the shape of Santa Claus, Christmas ornaments, Easter bunnies and various sizes of Easter eggs. Launched across Belgium, the Milka ‘Color Your Break’ campaign sees boxes of Milka LEO decorated in animated designs, printed with HP’s digital print technology, giving consumers the opportunity to disconnect from reality and add some colour to their breaks. By the 1960s the Milka script logo and its lilac packaging was trademarked, quickly becoming Germany’s number one chocolate.

Milka Leo White 32X33.3G - Dimark Online Wholesale Milka Leo White 32X33.3G - Dimark Online Wholesale

Ať už máte rádi křupavou, oříškovou nebo klasicky se na jazyku rozplývající, z rozmanité nabídky tabulkových čokolád Milka si určitě vyberete tu pravou.This has seen the ‘Color Your Break’ campaign introduced across Belgium, with boxes of Milka Leo decorated in animated designs from 12 artists who have created over 280 designs and stories that are printed on 12-pack boxes of milk and white chocolate Milka Leo bars. Penny Thomas, design operations manager, EU at Mondelez, said, ‘Following the success of the ‘Say it with Milka’ campaign, it was only natural to continue our partnership with the HP Brands Innovation platform and take the next step in our digital print journey.