Calling the Shots: How to Win in Football and Life

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Using his wonderful capacity to bring hope to people’s lives David also shows through his charity The Twinning Project (dedicated to helping people in prison gain leadership skills) how football can be a powerful force for good.

Calling the Shots by David Dein | Waterstones

The relationships he has with people is extraordinary, David understands people from all walks of life and I could feel the care and compassion he has extended to people.But there is also a sadness for Dein that it ended so abruptly in 2007 and the Wenger era never recovered.

Calling the Shots by David Dein | Waterstones Calling the Shots by David Dein | Waterstones

In the end Kroenke took control having neither paid for the new stadium nor super-charged Arsenal as other billionaire benefactors at other clubs had done with transfer spend. I had my foot on the accelerator,” he reflects on the rest of the Arsenal board of the time, “and they had their foot on the brake in a way. Before we settle down to talk at his home in Mayfair he has already demonstrated the startling range of tricks he has taught his Bernedoodle dog Bernie, including a discordant duet the pair play on the piano.I will be sharing incredible untold experiences publicly for the first time, covering some of the most dramatic turning points in the game and meeting many intriguing characters along the way in my football and business life. But the Emirates Stadium project changed that forever as the board sought financing that in Dein’s words “sapped” the club. The long-awaited memoir from international football ambassador, former co-owner of Arsenal FC and legend of the game: David Dein. Moreover, David’s book is an inspirational meditation on leadership, teamwork and how to invest in people.

Calling the Shots: How to Win in Football and Life eBook

So too did the other key stakeholders in the board, including Lady Nina Bracewell-Smith, handing Kroenke control and eventually the leverage to get Usmanov’s shares too. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. These stories have never been heard, and they come from the man who was in the room at the time,” he said. For nearly 40 years, I have been lucky enough to have been in the corridors of power at Arsenal, the FA, UEFA and FIFA,” Dein said. I think they have made mistakes for sure with transfers, salaries, and certain players they have bought, they have overpaid.Now sanctioned in the aftermath of Russia’s illegal invasion of Ukraine, Usmanov – often referred to as Putin’s favourite oligarch – would have been a disastrous owner for Arsenal had he been able to gain control. David’s innovative vision not only drove the creation of the Premier League transforming English football but he was also a powerful advocate of technological change and with Arsène Wenger created one of the most successful partnerships in football.