Sorry Fully Booked | Window Door Sign - printed vinyl, single sided, mounted onto a 3mm rigid dibond, indoor or outdoor use, supplied with twine and window sucker (Black)

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When you are fully booked time is your most precious resource. Outsourcing is one way of expanding your resources. However, technology can also do some of the work for you. It may be that you look for using technology to automate a process that you do over and over again, or you might look to see if there is some technology that could replace something else you currently do. Seeing your favorite branch close down almost felt like having to say goodbye to a best friend, sans any closure. Daez understood how much their physical presence meant to patrons, especially to those “who have already established a close connection with their favorite branches and customer service staff.” Fully Booked has expanded to offer one-of-a-kind merchandise to suit the lifestyle of its readers. We offer high-quality stationery, arts and crafts, novelty notebooks, vinyl records, and other collectibles as unique as its patrons. Some business owners have told me one of the reasons they don’t market when they are fully booked is because they worry that if people can’t work with them straight away then they might lose the potential client. Yes, you might lose a few people, but unless your business caters for something very time-sensitive then people may be prepared to wait. In those situations, you can take advantage of a waitlist. Talk about the work you are currently doing with clients and how you are fully booked, but that people can sign up to your waitlist to be the first to hear when you have spaces available. They nurtured a relationship with these stores, so it’s only natural to feel some sadness over the news,” he said.

Fully booked definition and meaning | Collins English Dictionary Fully booked definition and meaning | Collins English Dictionary

We needed to adapt to the situation, and pivot by selling more online. Instead of us expecting the customers to walk into our stores, we need to do everything possible to bring the product directly to the customer in the comforts of their home,” Daez said. They did so by increasing the inventory and product selection in their e-commerce channels. If anyone said that books weren’t essential, a lot of us would violently beg to differ, including Fully Booked. Daez said that one of the biggest challenges of being in retail as a bookstore is being tagged as a “non-essential” business in the pandemic. That, plus the constant and sudden changes in restrictions. MANILA, Philippines – When Fully Booked suddenly announced that they would be closing down three of their Metro Manila branches for good, bookworms and loyal patrons around the city were crushed. As if the pandemic wasn’t harsh enough, now their favorite community bookstores had to go, too?As a business owner, you need to make a commitment to what is the minimal marketing activity you’ll do no matter how busy you are. If you want to stay fully booked it is key that you find a way to keep on marketing your business and hopefully by using the above suggestion, you’ll get clear on your minimal marketing activity and find a way to ensure it happens. What can Fully Booked’s avid bookworms expect from the bookstore’s next chapter? An acceleration of their e-commerce growth, Daez said, and less of a dependence on their physical stores for future growth.

Fully Booked Sign - Etsy Fully Booked Sign - Etsy

Firstly, you can ask for referrals. This is particularly effective when you are coming to the end of working with someone. Tell them that since your working relationship is coming to an end, you’ll have space for a new client and is there anyone they think would benefit from working with you.One thing I want to emphasis is that if someone else is going to look after your marketing then you need to have a comprehensive marketing strategy in place. As much as more government support would help, Daez also said that they would rather focus on areas they can control. “The demand for physical books is high, it even increased during the pandemic, and meeting that demand is where we would like to focus on,” he said.

FullyBooked Home FullyBooked Home

Becoming fully booked is a great achievement, but don’t be fooled into thinking that once you’ve hit that level that you can stop marketing your business and still have a fully booked business. If you have decided to not outsource your marketing, you need to decide what are your minimal marketing and how long does that take. If you are fully booked, you might think that you no longer need to market your business. In fact, there are many business owners who see marketing as an activity they do when they need sales and as soon as they are fully booked, they don’t think marketing is as important anymore and since time is tight they stop marketing their business. This is a big mistake! But because of this focus, other aspects of the businesses had to suffer – Daez said that one of the initial challenges they had was temporarily closing down “non-essential” physical stores. These decisions, albeit difficult, were vital in keeping the brand as a whole alive.The mission of Fully Booked is simple: to create a haven for discovery and connection that inspires people to shape their own stories and become better versions of themselves. The vision of Fully Booked is simpler: to be the best bookstore possible in terms of selection, ambiance, and customer experience. At that time, our main goal was to keep the company going and to make sure there would be no employee retrenchment. We were fortunate that we already had our online store pre-pandemic so we just diverted our focus to grow our e-commerce to sustain the business,” Daez said. Eventually, our customer base grew, and so did their demand for a wider selection. It was an organic and gradual growth, always striving to be customer-driven,” Daez told Rappler, sharing how Fully Booked was born. Our physical stores had been our focus and main source of income. Closing the stores temporarily would mean a stop in operations for all of our branches, no income coming in to the business, and everyone being worried about their jobs,” Daez said. But sadly, it had to be done. ‘The End’ for certain branches

Fully Booked | LinkedIn Fully Booked | LinkedIn

Secondly, use your current clients to spread the word about you. You might be too busy to do marketing, but that doesn’t mean your clients are. Think about what you can be doing to help ensure that your clients are sharing with others (in-person and online) that they are working with you and the great results they are getting. Now depending on what fully booked means to you fully booked may mean that you don’t physically have any time left to do your marketing. In that case, it may be that the only way you can continue to do your marketing when you are fully booked is by outsourcing it. Depending on what marketing you do for your business you might look to hire a virtual assistant (VA), a social media manager (SMM), an online business manager (OBM) or an ads manager. Patrons were at an emotional loss – a favorite safe place, hangout spot, and reliable refuge they used to frequent pre-pandemic would no longer be waiting for them after. One of the big advantages of being fully booked is you should be currently be working with lots of clients. You can use this to your advantage in numerous ways. Due to the move to remote learning during the pandemic, that greatly affected the traffic from students visiting the store. We only announced recently that it would close for good since our lease contract expires at the end of this month,” Daez said. Apparently, it was already temporarily closed since August 2021.

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Now normally I will do more than this, but as an absolute minimum I commit to these marketing activities and I know exactly how much time I need to set aside to complete those activities. The other two stores – Century City and Vertis North – closed down in January due to the end of their lease contracts as well. Due to the performance of the store, the lease offer, and the current pandemic situation, we didn’t think it was worth it to keep these stores open,” Daez added. Challenges, promises, and everything in between I create personalised marketing strategies to ensure that business owners have a strategy that is manageable based on a business’ resources (time and money), as well as ensure the strategy is moving the business from its current position to its future goals. But, in a way, it was heartbreak for a bigger cause – it was no longer sustainable and practical for the whole business to keep all branches open, as much as they wanted to. The Torre Lorenzo branch, for example, was located along Taft Avenue and across De La Salle University, and was hugely “dependent on the patronage of the student population.”