Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

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We co-produce with communities and develop meaningful participatory projects which have a long- lasting legacy. Cultural Strategies have been in place in Dorset since 2010. They have helped to increase the opportunities of securing new investment into Dorset and maximise the leverage value of the Council’s own investment in arts, heritage and culture. This new strategy will play a key part in the recovery of our sector. It will not only inform how Dorset Council will support the sector in the future, but it will set out a united direction forculture in our county for other stakeholders, funders, cross sector partners, Parish and Town Councils, organisations and individuals. Belfast City Council is committed to taking forward a City Compact and to working with our partners to deliver the strategic priorities set out in this Strategy. The purpose of this model is also to support a more joined up approach to investment in culture across both the public and private sectors. This will include those partners working in a range of areas including health and well-being, education, regeneration and business.

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We recognise the limitations of previous approaches, in particular, an over-emphasis on linear and transactional relationships. At times there has been a disconnect between recognising the benefits and understanding the value of culture. However, successive cultural strategies have helped to lay a strong foundation for what we will now take forward as a new lateral and integrated approach to cultural development and placemaking. A significant proportion of revenue funded organisations (2021-2024) will be asked to measure their social impact through the HACT social value calculator which measures both social and wellbeing impacts and savings to the NHS. Over the centuries, Dorset’s landscapes have inspired poets, authors, scientists and artists, many of whom have left a rich legacy of cultural associations. The best known of these is writer Thomas Hardy who was born and lived most of his life in the county. Many of the major themes in his work, the characters and the landscapes they inhabit, are drawn from the Dorset countryside. The UNESCO Creative Cities Network (UCCN) aims to strengthen cooperation with and among cities that have recognised creativity as a strategic factor of sustainable development with regard to social, cultural, economic and environmental aspects. Member cities come from diverse regions and work towards a common mission: placing creativity and cultural industries at the core of their urban development plans to make their cities safe, resilient, inclusive and sustainable. For years some of us have felt the need to protect ourselves by turning inside and guarding our sense of belonging. But that was then and this is now.Local governments must be able to take on different roles as leaders, financial supporters, facilitators and, sometimes, just as observers. They must also accept overall responsibility for creating an enabling environment for sustainable development and cultural participation. In 2021, the Dorset Festivals Consortium won Bronze at Dorset Tourism Awards for Tourism Event/Festival of the Year and they are committed to continue their collaboration to strengthen the festival offer in the county. Dorset has an above average aging population and the number of over 65s is growing by 2.2% per annum coupled with the number of 0-15-year olds expected to fall over the next 25 years. Most recently (2020-2021), there has been the preservation of the Dorset Council arts and heritage budget, which in turn will help retain commitment from other key stakeholders to invest in the ambition and opportunities within this new Cultural Strategy:

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William Turner, John Constable and Paul Nash are just a few of the many artists associated with Dorset, while Gustav Holst captured the character of the Dorset heathlands in his work ‘Egdon Heath’. After getting a baseline and crafting a strategic point of view around the why, who, how, where and when of work, culture can then be periodically assessed. This leads to the reidentification of gaps and an opportunity for continuous process improvement. Much like other parts of the business, this strategic approach will ensure your culture isn’t merely an afterthought, but a core competitive advantage. And that’s a strategy any business should embrace. Dorset has strong ties with the Navy and Army, which have been well established since 1702. Bovington, Hamworthy, Blandford and West Moors are still active army bases, and the Tank Museum in Bovington draws millions of tourists and online audiences each year. 120,000 Australians were stationed in Dorset during WWI and headquartered in Weymouth (Anzac Day is still commemorated every year in Weymouth). The WW1 poet We have a wealth of freelancers, artists, curators, producers and technicians in Dorset who work independently as well as bring their expertise to many of the organisations and festivals above. between 2019 and 2021, nearly 7.5 million of revenue and strategic funding was invested into arts, heritage and cultural organisations by Arts Council South WestThe impact of which will be for key venues and organisations across the county to “level up” their facilities, lower their carbon footprint and increase their capacity to host high quality cultural activities both for residents and visitors.