Cap'n Crunch Cereal, Original Crunch, 14 Oz

Product Information

Although there isn’t a single animal ingredient, which allegedly makes Captain Crunch a vegan product, there are three ingredients that are deemed questionable by more stringent vegans.

Cap’n Crunch Marketing Mix – Marketing Mix Of Cap’n Crunch Cap’n Crunch Marketing Mix – Marketing Mix Of Cap’n Crunch

This is the Marketing Mix Of Cap’n Crunch. Please let us know if you have additional suggestions to add. Even though has several vitamins and minerals, is low in fat (0 grams of trans fat), and contains 1 gram of fiber, it all goes down the drain when you look at the amount of sugar it contains. These are ingredients that some (usually deemed stricter) vegans avoid. For instance, the Vegan Society considers sugar and palm oil to be vegan ingredients, despite the environmental and other ethical implications, but some vegans still choose to avoid them. These ingredients are sugar (more specifically, cane sugar), palm oil, and artificial colors (yellow 5 & 6). The reason they’re considered questionable is that they may be associated with animal cruelty. Sugar This also means that the Cap’n himself – Horatio Magellan Crunch, who has led quite the adventurous life , is celebrating his 60th birthday. The beloved, mustached mascot has spent the better part of the last century not only sailing the Milky Seas around Crunch Island with his nautical crew Alfie, Dave, Carlye, and Seadog, but providing moments and thrills for generations of families throughout the world. So, with sixty adventure-filled years of experience, what’s left for Cap’n to do?After introducing the original Captain Crunch in 1963, Quaker Oats has since introduced many flavors and seasonal variations – available for a limited time – such as the ones below: Yes, palm oil is a plant-based ingredient, but it’s also tremendously nocive to the planet and biodiversity. Artificial Colors Corn Flour, Sugar, Oat Flour, Brown Sugar, Palm and/or Coconut Oil, Salt, Reduced Iron, Yellow 5 & 6, Niacinamide, BHT (to preserve freshness), Thiamin Mononitrate, Pyridoxine Hydrochloride, Riboflavin, and Folic Acid. Unfortunately, some sugar is not vegan due to one of its principal processes – decolorization. Cane sugar always passes through a decolorizing step, while beet sugar is rarely decolorized.

Cap’n Crunch’s Peanut Butter Crunch® Cap’n Crunch’s Peanut Butter Crunch®

The bone char is loaded into large vertical cylinders called cisterns, and the clarified syrup is passed downwards through one, and sometimes two of these cisterns until the bone char is exhausted. The char is then washed clear of sugar and emptied from the cistern and sent to a drier and a kiln, where it’s regenerated by getting heated for a few minutes, as well as exposed to a limited quantity of air. The char is then returned to the cistern for the process to be repeated. Captain Crunch is touted to be a great-tasting cereal that supplies grains, an excellent source of vitamins and minerals, but that doesn’t make it healthy. Put simply, palm oil is difficult to produce sustainably, and its extraction is linked to deforestation in Africa, Asia, America, Indonesia, and Malaysia. Its production requires large areas of land to be cleared to allow for the growth of palm trees, and this destroys parts of the rainforest and renders the natural habitat of several species of animals inhabitable, which naturally leads to their demise.

Crunch Island Safari

According to the Vegan Society, palm oil is a vegetable product that does not involve the (ab)use of animals and therefore is suitable for vegans. Its color is usually removed from cane sugar streams using carbon, or special resins. Oftentimes, a high degree of color removal is required, and one of the traditional methods to achieve that result is to use bone char. Bone char is a granular material prepared by grinding cattle bones and roasting them in a kiln.