Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

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LEGO® is a trademark of the LEGO Group which does not sponsor, authorise, endorse or otherwise support this exhibition or related events. The LEGO Group does not accept responsibility for any unforeseen outcomes linked to this exhibition or related events. The exhibition consists of a range of stunning 2D and 3D work in a variety of scales, from jewellery to sculpture, and the show includes both wall mounted and plinth based exhibits.

I never played with LEGO, and neither did my children. But hundreds of kids do, judging by the demand for books about LEGO at the library I work in. Inspired by an Australian librarian (and with a donation from a customer) we were able to buy some LEGO kits and pieces and now run LEGO holiday activities at the library - they are really popular. It's fine to experiment and diversify but behind the scenes, there's a management system that needs to keep its integrity." For the 2022 LEGO Play Well Study, the company polled more than 55,000 parents and children in over 30 countries and found that almost all parents think children strengthen their creativity (93%), communication (92%), problem-solving skills (92%), and confidence (91%) while they play. When children play, they develop skills that help them thrive in a rapidly changing world. Then it talks about the 7 truths of innovations that Lego used to move the company forward. But here it also talks about how pursuing these truths led Lego to the brink of bankruptcy. Good to hear a company talking about its failures and how it used those failures to turn around.Brilliant. First visit and will now visit regularly. Lego exhibition best day ever for a 7 year old.

Family values have always been at the heart of the LEGO Group, which is still headquartered in Billund, Denmark, where Ole started making his first toys. To this day, it is still owned by Ole’s family with grandson Kjeld Kirk Kristiansen recently passing the helm to his own son, Thomas Kirk Kristiansen. Recreating iconic LEGO models to provide hours of fun and nostalgia for the family with the LEGO Classic 90 Years of Play with another celebratory set still to be revealed,anniversary-themed building activities for visitors and display areas for creations to be showcased,

David Robertson is a Professor of Practice at the Wharton School where he teaches Innovation and Product Development in Wharton's undergraduate, MBA, and executive education programs. From 2002 through 2010, Robertson was the LEGO Professor of Innovation and Technology Management at Switzerland's Institute for Management Development (IMD), which received the #1 worldwide ranking by the Financial Times for its executive education programs. At IMD he was Program Director for IMD's largest program, the Program for Executive Development, and co-Director of the Making Business Sense of IT program, a joint program between IMD and MIT Sloan. There’s some probability I read a different book than all these 5 star reviewers – but the one I read was a confused mess. It read like a series of extended case studies looking for a coherent narrative. The opportunity for experiential learning- actually trying out some of the activities really helped to consolidate the learning for me” You get to learn with our very own Dr. Gina Gomez de la Cuesta, Clinical Psychologist and author of the LEGO therapy manual and several research articles. But most importantly, almost all children say playing as a family makes them happy (97%), helps them relax and takes their mind off school (95%) and is their favourite way to learn.It took the work of a group of talented analysts to convince them that while some of their recent business decisions were quite successful to say the least (Star Wars, Harry Potter, and Bionicle), altogether the company was losing money on developing and even selling their products. I’ve used LEGO building to transform all the crazy ideas I have into reality for many years – there’s always new building techniques to try that spark my imagination for new builds. And most importantly, LEGO building connects me to a community of amazing creative people around the world,” said Chinna, aged 28 from Virginia, USA. Honouring awesome AFOLs by showing how they have never stopped playing, creating and inspiring us as a brand,