IRN-BRU Xtra Tropical Limited Edition Flavour Summer Special, 8x330ml

Product Information

For fans of the binned beverage, this new version of Irn-Bru could be what you need to get your fix until the end of summer. Adrian Troy, AG Barr marketing director, said: “The battle was fierce, but our fans have spoken with Tropical and Ice Cream chosen as our limited edition summer flavours. Our showbiz reporters, Magdalene Dalziel and Kirsten McStay put four flavours to the test, rating Tropical and Ice Cream highly. Edinburgh's unique financial history library to play key role in teaching money skills to Scottish pupils

Scotland rugby star Gordon Reid lip-syncs to Whitney Houston as he declares his love for Irn-Bru at World Cup Fan will have to vote for their chosen flavour on Facebook in a battle of the bottles to hit shop shelves. It is far from what you’d expect from a can of Irn-Bru and much more like another of A.G. Barr’s fizzy products Cream Soda. Tropical and Ice Cream were announced as the two new flavours (Image: Irn-Bru) Read More Related Articles We’re always looking to give our fans something XTRA and we can’t wait for these two new phenomenal flavours to hit shop shelves.”The drink, called Brew, comes in 330ml glass bottles and contains sugar but no artificial sweeteners. Fans of Irn-Bru have been urged to vote for two new limited edition flavours of Scotland’s favourite drink for the summer.

He adds: “We also have an attention-grabbing media plan that will get consumers really excited about these flavours. We’ll be reaching 94% of 16-24s at least 45 times throughout the campaign with outdoorposters, influencer activity and social media content, so we know that they’ll be in even higher demand.”BARR Soft Drinks is gearing up its Irn-Bru Xtra brand for the summer with two new limited-edition flavour variants.

Now the two favourite 'Clans' will be available to buy throughout the summer months for those looking for something new to switch up their taste buds. IRI data reported that Irn-Bru Xtra delivers a 12% increase in sales value over the summer months in particular and is currently outperforming across the low-calorie carbonate market. Carbonated Water, Sugar, Acid (Citric Acid), Flavourings (Including Caffeine, Ammonium Ferric Citrate & Quinine), Sweeteners (Aspartame, Acesulfame K), Preservative (E211), Colours (Sunset Yellow FCF, Ponceau 4R).

Barr’s exotic efforts to heat up soft drinks sales for this summer

Kirsten: I was expecting a really artificial vanilla flavour but this one actually was quite subtle I was pleasantly surprised. I would drink this one with lots of ice though. I do like sweet things but more fruity sweet than sugary sweet, but this was absolutely fine!