The Diary of a CEO: The 33 Laws of Business and Life

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To be disciplined, the value of the goal and the reward of the pursuit must be more important than the cost of the pursuit. To maintain long-term discipline, limit the obstacles that keep you from achieving your goal. Pillar IV: The Team Law 28: Ask Who Not How Known for his innovative and disruptive approach to social media marketing, Steven co-founded Flight Story - a marketing and communications company that works with leading brands. He has also launched his own private equity fund, Flight Fund, to accelerate the next generation of European unicorns.

The Diary of a CEO by Steven Bartlett | Waterstones

If Steven reads this review I simply want to say thank you. As an entrepreneur, you are a role model that inspires me; as a podcast host, you’ve taught me to embrace vulnerability; and as a person, you have shown me the profound impact of authenticity.It’s a must read for everyone, the laws relate to all aspects of life not just business, which is something that I really loved. Valuable lessons about the importance of following a different and unconventional path to power.” Robert Greene

Steven Bartlett (businessman) - Wikipedia Steven Bartlett (businessman) - Wikipedia

Certain insights were so thought-provoking that I started following him on LinkedIn. His anecdotes, while logically sound, provided a refreshing perspective, especially for seasoned managers who've faced similar challenges. The theory of marginal gains says that improving every aspect of an area or discipline would combine and result in something bigger than the sum of its parts. People want the feeling of progress, but since perfection is almost impossible, we can focus on small changes over time. Those small changes add up and make a big impact over time. The process of habituation also affects sound as well. If you’re exposed to loud sounds for a while, you get so used to them you might fall asleep eventually. Likewise, you might also like something just because it’s familiar. This is called “ the mere exposure effect” and it explains why we listen to the same song regularly. Just being exposed to something more often makes you think of it favorably. New things feel engaging, but old things feel repetitive, but what we need to like them is what some call” the optimal level of exposure”. This is a sweet spot between old and new which explains why the market is full of remixes of old songs, video game remakes, and movie sequels. Finally, we also get habituated to smells. If you stench, you’ll get so used to it that you won’t notice it after a while.This book is about the fundamental laws that will let you build amazing things and become amazing yourself. To achieve this, you need what the author calls the four pillars of greatness.