5 Himani Boro Plus Antiseptic Cream 40ML x 5= 200ML

Product Information

Pan-India presence with 400,000 retail outlets, nationwide distribution making products available in 2.6 million outlets Although equipped with limited resources and marketing the products door to door, Emami soon became adept in selling beautiful dreams to Indian women interested in finding their own identity. Natural, herbal, and Ayurveda were the buzzwords then and Emami, with Boroplus, harped onto the craze to create antiseptic creams that would work as a healer and a natural moisturizer.

Boroplus Antiseptic + Moisturising Hand Wash Neem - 1mg Boroplus Antiseptic + Moisturising Hand Wash Neem - 1mg

Apart from domestic acquisitions Emami is also eyeing for assets abroad where it can set up manufacturing base and cater to international markets. Countries that Emami is targeting under its expansion plan are United States of America, United Kingdom, CIS (countries part of former Soviet Union). Emami is currently present in around 60 countries, which together contribute around 15-16 % of the revenues. Emami plans to take this figure to more than 50 percent. Emami aims to be a Rs. 5000 crore company by 2013 from Rs. 2500 crore currently. To achieve this company has appointed experts who will help Emami identify potential companies that will help Emami achieve the desired target. To achieve its target company has set its focus on skin care and hair care. In line with this strategy company has acquired Lakshmi Bilas Hair oil brand a One Hundred year old brand based in Calcutta from M.L. Bose. This deal has helped Emami expand its portfolio to personal care range. Emami says it will be easy for the company to revive the brand since it has been in existence for many years and it is easy to revive the brand that were already there instead of creating new brands. Emami says it plans to acquire smaller brands that fit the overall strategy of the company. Emami also supplies to Indian Army through Defense Depots which are spread across 18 states across country. These combinations of the Boroplus Total Results body lotion and Boroplus skin cream along with the antiseptic cream show how it uses product bundling to encourage selling of less popular products. The long history of Boroplus of more than 33 years has numerous examples of such offers and schemes to persuade the customers. The SKUs shown in the above figure tell us that Boroplus antiseptic cream also follows product-form pricing. It has been coming in the Rs 5 variant for a long time now. Such a variant is very important to serve the unorganized market. Since it is supposed to be a low price product, it does not come in variants more than 80 ml worth Rs 90. The customers get the size they want and Boroplus caters well to their needs.Above mentioned benefits have helped Emami enhance its reach throughout the country and deliver its products to the end consumer in a timely manner. Its acquisitions abroad will also help Emami to cater to International markets. Famous Boro Plus Antiseptic creams ( Boroline) from a trusted brand Emami since 1984. Boro Plus Antiseptic creams is for naturally healthy skin – is a combination of the antiseptic boric acid, the astringent and sunscreen zinc oxide, and the emollient lanolin (which protects soft skin naturally and extensively). After the acquisition of Zandu, Emami has undergone a lot of restructuring. Below stated is the figure that depicts the restructuring exercise undertaken by Emami group. The end to end communication carried information about discovering ways to nurture and transform skincare to a state of natural health and beauty. Boroplus- A celebrity Brand

BoroPlus Healthy Skin - Facebook

It has six manufacturing facilities, all are having ISO 9001-2000 accreditations and Good Management Practices certification from the respective State Governments. The company also outsources a considerable portion of its products from third-party manufacturers, so as to have better proximity to various regional markets. BoroPlus uses organic and time-tested Ayurvedic ingredients that ensure effective yet nourishing care for skin, free from harmful chemicals. BoroPlus is a brand that gives you the confidence to be on top of your skincare game by promising healthy skin. Hedging: Company strengthened their hedging policy to mitigate the risk of volatile commodity prices. The Ayurvedic segment in India is vast and growing rapidly. Emami’s acquisition of Zandu was strategic fit since the company’s product had ayurvedic focus and Zandu was market leader in ayurvedic segment across western and southern India. In this deal Zandu’s real estate was merged with Emami’s group company Emami Infrastructure Ltd and consolidation of the FMCG business. Consolidation of the FMCG business will ensure operational synergies like business, cost & margins, research & development. It will also help in effective utilization of the manufacturing facilities, sales & distribution channels of both the companies, which in turn will help in widening the reach of the organization.Quality threat: Emami’s brand can be impacted by inconsistent quality leading to lower profitability. A Malagrow Kft. által közölt bármely írásos és szóbeli információ, illusztráció, technológiai tanácsok kísérleti eredményeken és termesztési tapasztalatokon alapulnak.