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Beginning July 31, Under Armour’s U.S.-based consumers will have a new way to score more with the launch of Under Armour’s “UA Rewards” loyalty program. In Under Armour’s drive to Make Athletes Better, our most loyal consumers will be able to connect to the brand in new and rewarding ways.
Under Armour, Inc. (NYSE: UA, UAA) today announced a series of senior executive leadership team changes supporting the company's Protect This House 3 (PTH3) strategy. Again, this app has been designed with a typical social network ‘newsfeed’ style in mind. Not only can you interact with others, but you’ll also have access to Adidas’ blog posts, regularly updated motivational fitness content, activities and relevant events local to you. Under Armour welcomes Mexican soccer player and current La Liga MX champion Sebastian Cordova to its athlete roster. Córdova, who also plays for Mexico’s National Soccer Team, will be part of the brand’s soccer campaigns in both Mexico and the Hispanic markets in the United States.Whether you do indoor running, cross-country, or on roads, it’s wise to take out insurance cover to protect you against accidents and injuries—which, let’s face it, are not too uncommon in running.
Under Armour, Kelsey Plum and Diamond Miller are ready to turn up the heat in Las Vegas for the upcoming WNBA All-Star Weekend. To celebrate the sport and encourage even more young athetes to get involved in women’s basketball, UA will host various opportunities for fans of all ages to engage with some of UA’s top women’s basketball stars and truly learn what it means to Protect This House. Users can also make the most of virtual races and competitions, courtesy of Adidas Running partners, Vitality Running World Cup and Smashrun. Whether it’s distance, duration or consistency you’re training for, Adidas Running allows you to set personal goals and work towards them. With unique features such as cadence based real-time form coaching and premium access to the world’s largest fitness community through MapMyRun, 1 the Galaxy ecosystem experience on the smartwatch offers faster fitness insights, more intuitive coaching, and more comprehensive workouts accessible directly from the wrist. Galaxy Watch Active2 Under Armour Edition users receive 6 months of free MapMyRun Premium Membership access. Stand for Equality. It’s not just one of our core values at Under Armour. It’s how we show up for our teammates, Focused Performers and our communities. Last year, we re-examined our commitments and re-affirmed the importance of our ‘Stand for Equality’ value. As a result, we made the very necessary decision to accelerate our Diversity, Equity and Inclusion (DE&I) strategy. As part of our ongoing efforts, in July 2020, we published our accelerated DE&I commitments and our representation statistics, with the goal of operating transparently and driving accountability across our business. Today, we share our DE&I efforts to date, because now more than ever, it’s about action and accountability. As a result of our DE&I efforts and accelerated goals, here are a few of the improvements we have made to support our BIPOC teammates. Improved our BIPOC representation and succession slates:
This season was a remarkable one for Stephen Curry as he continued to reach new heights in his basketball career. After cementing himself as the best three-point shooter in league history, Stephen took home his fourth NBA Championship title and unanimously clinched the honor of Finals MVP. It’s only fitting that he will top off the year by eclipsing another milestone: the launch of the Curry Flow 10 – his tenth signature shoe with Under Armour and third under Curry Brand.
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