Kopparberg Fruit Lager Lemon & Lime beer 8x500ml bottles

Product Information

Our advice would be to ensure the flavoured ciders you do offer are of a premium quality and provide a genuine point of difference,” he says. When the researchers for BBC’s The Apprentice got their hapless teams making flavoured beer in the current series, they certainly hit on a trend in the drinks industry. The question is, did they miss the hottest trend in the business?

Unwanted Food or Drink Products - Once supply conditions are broken, there are a number of factors outside of our control that can affect the quality of a product. Therefore perishable goods such as food and drink cannot be returned. Copping agrees the fruit cider opportunity isn’t just for the summer. “There has certainly been a trend towards more exotic flavours in many different categories,” she says, “which is why we’ve brought out Passionfruit this summer, but I think we will see more autumnal and winter ciders enter the category in the future.” It has avoided the flavour conveyor belt and only launched genuine innovations at carefully chosen times. For example, consumers are becoming more health conscious and opting for lower calorie drinks, so it recently launched 25cl cans of Raspberry, the second variant in its low-calorie Light range. A demand for sharing occasions is another consumer trend, so it launched 75cl bottles of 7% abv sparkling rosé, to be enjoyed in wine glasses or flutes, in a bid to capitalise on the growthin the sparkling wine category. This SKU performed impressively in Asda, where it was initially sold exclusively, and has now been rolled out across the wider off-trade. Kopparbergs Bryggeri was established in 1882 in Kopparberg, Sweden. 36 craft brewers joined forces to what today still remains as Kopparbergs Bryggeri. Generations of local families have worked for the brewery and our people will always be one of our keys to success. One of first actions was to brush off the brewery’s sweet cider recipe and reintroduce it to the Swedish people. This resulted in a major push for cider’s popularity all over the country, and a turnover of approximately € 14 000 000 this year. 1995 – The FireThe 5% abv lemon & lime tipple will join lower-strength fruit-flavoured beers of recent years, including Carling Zest and Carlsberg Citrus - both 2.8% abv - and the 2% abv Foster’s Radler, but are “nothing like anything other brewers had produced”, said customer marketing manager Rob Salvesen. This summer, experience the refreshing, crisp taste of Kopparberg Fruit Lager, a delicious new drink which bottles Kopparberg’s premium fruit flavour in a lager for the very first time. Rob Calder, head of marketing at Kopparberg, says: “Strongbow’s entry may bring more consumers into fruit, who then choose to trade up into premium brands. Best served ice-cold from the bottle and with an ABV of 5%, Kopparberg Fruit Lager delivers a refreshing balance of flavour, marrying Kopparberg’s signature fruit taste with a subtle, premium lager bitterness.

We’ve not seen much discounting as yet,” she adds. “The signs are that consumers are still prepared to pay a premium for these products.” Calder at Kopparberg agrees. “As fruit cider attracts made wine duty, and we import it from Sweden, Kopparberg has a premium price, which consumers are will- ing to pay,” he says. Kopparbergs Bryggeri was re-established in 1994, when Peter Bronsman and his brother Dan-Anders Bronsman bought the old brewery in the town of Kopparberg, Sweden. 36 regional brewers originally founded it in 1882. Kopparberg is now sold in more than 30 countries and is the world’s best-selling pear cider. Kopparberg is listed in Sweden on the NGM Nordic MTF. KOPPARBERG TOWN

Alcohol-Free Mixed Fruit Cider

The first cider is produced in Kopparberg, but the country’s yearning for beer sees it becoming the major focus for much of the following 60 years. 1882 – The beginning Nobody wants to see fruit cider go the way of standard lager, where discounting has become the norm.” One of the downsides to all this activity and demand is how retailers accommodate fruit ciders within an ever more crowded fixture trying to make room for the plentiful offshoots of an increasingly fragmented long alcoholic drinks market.

Our famous beer Sofiero is Sweden’s most sold beer, at the Swedish liqueur store Systembolaget, for the tenth consecutive year. 2012 – Street cred For reasons of hygiene and safety, personal grooming products, cosmetics or items of intimate clothing cannot be returned.A local newspaper told the story about an empty little brewery. It caught the eye of Peter Bronsman as he sat in his Gothenburg office. The article fueled Peter and his brother Dan-Anders’ lifelong ambition to own and run a national champion brewery, so they bought it and hired 12 local people to get things started. 1988 – The precious water