Joined in 2023 
82 
63 About this deal
When I polled my audience to see what they thought of the movie, I mainly got responses from women aged 20-50. With the exception of "Ready To Ship" garments which can be shipped within 48 hours, the delivery time of most garments in our store is around 7-15 days.
Barbie ®'s portrayal of an unrealistic body shape has also raised concerns about body image and beauty standards, as well, which they combated by introducing Barbies of all different body shapes and heights! ( Note: This did account for a 2 billion dollar revenue decrease during those releases - so is the world really ready to embrace more realistic versions when it comes to "artificial authenticity"?) As she runs from Mattel ® trying to escape, I couldn't help thinking, " Why on earth is the CEO wearing a pink tie?". To understand the impact of a color on culture, it has to be studied throughout history. Since Barbie ® didn't start with ties to pink, I had to dig into the history of the brand to see when the change happened and why. But remember, Mattel ® already had seen those issues play out. They probably felt like they had nothing to lose - and even if there was public hate, the controversy, and polarization might actually help boost the brand even more. Plus, the brand already had such a large amount of allegiance, loyalists would defend it to the death. Madigan calls Barbie's marketing pink campaign "a masterclass," saying " they absolutely banked on the movie being great...if you're going to do this, just go all out. And that's what they did."Can you remember a time when you knew instantly what movie was coming out just by one color on a poster? Me neither. Partnering with over 100 brands, Barbie ® became as tactile as its doll - but in real world advertising. Through emotional connections, nostalgia, limited editions, influencer marketing and engaging experiences, Barbie ® has sparked a frenzy that continues to captivate the hearts of both young and adult fans, solidifying its position as a cultural icon and maintaining its enduring popularity. Which begs the question: can you really trademark something that has become a staple of society and inspired cultural references, reflections, and creations? Jocelyn Silver from Vogue describes production designer Sarah Greenwood and set decorator Katie Spencer as blending the worlds of Mattel ®, midcentury Palm Springs, and Old Hollywood to create the pink paradise. The director, Greta Gerwig, dubbed Barbieland ® " authentic artificiality." (There was also zero CGI in its creation or final product.)
My old co-worker on Pretty Little Liars Shay Mitchell even partnered to create Barbie pink suitcases! Remember, people watch movies to escape. Barbie ® gives audiences an artificial dreamland that gives feelings of joy, nostalgia, and imagination - all of which are encapsulated in pink. Yellow is the contrary color. It usually means that something has two sides or that a character is feeling pulled in two directions.And who could blame us? From what we've saw before the movie made it to cinemas (you know, the Insta pics and YouTube clips), the London-based costume designer Jaqueline Durran has had quite the blast creating the outfits for the film. We're so here for the references to the doll's OG '50s and '60s looks (we're talking gingham prints and retro silhouettes) alongside sportswear and disco references from the '80s.
The absence of red would symbolize the removal of aggression, increased heart rate, fear, anger, and even the ability to act and make decisions. All of which was very true when it came to the world of Barbie ®. Artificiality, latent evil, abused innocence, and even violation. So I was optimistically thinking that maybe pink could be used to mean something very different in the Barbie ® movie. She wakes up from her first nightmare, showers in suddenly cold water, and retrieves burnt toast in a new outfit of the day - which is off-white with touches of blue.
My Account
This has been the case throughout history, but in a different way. It started as a color reserved for boys, as it was derived from red. Despite her unrealistic dimensions, every single woman remembers Barbie. We remember playing with her in our homes, taking her everywhere we went, and playing dress up. It led us to try on our mom's heels, put makeup on and wear beautiful dresses. In a lot of ways, it was a key staple of girls thinking of themselves as women. The Barbie ® movie encapsulates the power of nostalgia, history, culture and color psychology. The epitome of how successfully a brand can become if it thinks completely and emotionally through a marketing campaign.
Gerwig's "Barbie" is, in part, responsible for the excitement surrounding the Barbiecore aesthetic in fashion, which is also aligned with the resurgence of popular '90s and Y2K trends. With stars like Megan Fox and Machine Gun Kelly serving up pink looks on the red carpet and Cardi B and Lizzo wearing head-to-toe pink out and about, Barbie fashion inspiration is everywhere this season. As Barbie and Ken traverse the portal to the "real world," everything is filled with the oncoming reality of blue. Blue seas, blue space, blue sky, blue mountains. The first is gender norms and stereotypes. The color pink, often linked to femininity, has sparked conversations about how societal expectations influence the way we perceive and define gender roles. That's what's so powerfully interesting about Barbiecore ®. Perhaps the most powerful visual link between a brand and its color in history. Where people show their allegiance to a brand by wearing its color.
Every movie has movie posters, right? Normally, there's a pretty standard formula for creating one - but this was different too.
Great Deal 
New Comment