Joined in 2023 
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Product longevity: because only a very small amount is needed to treat the hair, you should get about 2-3 months of use even with daily application It’s suitable for all hair types, including keratin-treated hair and colored hair. It is designed to repair damage and prevent future damage, treat frizz, alleviate dryness, and restore vibrancy and shine. Founded in 2016 by celebrity hair stylist Jen Atkin, Ouai is a haircare brand that has something for everyone. Atkin spent many years styling hair of A-list celebrities like the Kardashians and Rosie Huntington-Whiteley. During that time, using many products from different brands, she realised that hair products are not a “one-size fits all” and should be catered to different hair types, textures and hair goals. This is how the idea Ouai was born. The brand is all about living life your “way” and choosing the products that work best for your hair. Who Is It For
I definitely recommend trying out this product, and have no reservations about suggesting it to anyone and everyone looking for a lightweight, non-greasy hair oil. It’s also designed to protect against damage from the use of heat styling tools and UV damage, so while using the product the hair has a protective barrier to prevent any further complaints or concerns.That simply adds to the problem and creates a cyclical issue of trying to find new products to sample and then damaging it again after use. But with this product, the results were absolutely incredible, and it’s by far the best product of the category I have tried thus far. While it doesn’t always come at a desirable price point, hair care is typically something I’ll typically invest in, just because so much damage is done to the hair via coloring, heat styling, and even the environment. While there are drugstore brands (i.e Herbal Essences) I like as well for hydrating hair treatments, QUAI’s offering really nourishes the hair and feels like an at-home spa and quite a luxury, so I will splurge on occasion. Excellent benefits when used in dry or wet hair: this is absolutely my favorite hair oil and it completely changed my hair, which is soft, smooth, and silky after use JEN’S STYLE TIP: This amazing oil doubles as a hydrating overnight hair mask. Work it in, catch some Z’s and rinse in the morning. Ingredients Even when using expensive or high-quality shampoos designed to restore moisture, I find myself avoiding shampooing from time to time as it’s just too drying. And the use of hot tools?
It can also be used on the ends of hair to conceal split ends, or applied to dry hair before or after styling for a more polished look. I’ve always been a loyal supporter of QUAI’s (pronounced “way”) line of shampoos and conditioners, which work to repair damaged hair and can even treat extremely dry or color-treated hair.Product has received several beauty awards and is regularly featured in top publications and “best of” lists It is vastly superior to any other product in the category I have come across, and leaves the hair looking healthy and vibrant. If you’re seeking a solution for dry hair, looking to prevent or repair damage from styling or coloring, or simply finding that conditioning products don’t seem to be working,
Robin Groover, founder of Too Groovy Salon in Atlanta, also suggests using it as a “pre-poo” treatment (one that’s used before shampooing to detangle and hydrate hair). Similar to Priano’s suggestion, she recommends mixing oil in with your favorite deep conditioner, in combination with a liquid leave-in conditioner and cream (otherwise known as the L.O.C. method, or liquid, oil, cream). Remember, while hair oils can help improve hair’s hydration levels overall, it’s important to note that these products are regarded more as lubricants, not day-to-day hair moisturizers, like a cream or leave-in-conditioner. This OUAI Hair Oil review will cover some main product features to keep in mind, the benefits of use and how to use, some key pros and cons to keep in mind prior to purchasing, and a final takeaway.I have tried many products in this category before in an effort to treat frizzy and extremely dry hair (which is also color treated) with no or fairly limited success, and typically using a conditioner or leave in product alone is not enough. I’ve even resorted to olive oil mask treatments, which is quite messy and not a favorable fragrance to have in the hair.
Multi-use benefits: product also protects from future heat damage from styling tools, as well as UV damage Uses: A multitasking hair oil that seals split ends, protects hair, and prevents heat and UV damage.I would absolutely recommend this to anyone struggling with frizz, dry hair, or seeking damage repair or control. The QUAI hair oil came highly recommended by a friend with curly and frizzy hair and similar complaints of lingering dryness even after using plenty of conditioner designed to treat dull hair. She mentioned the entire collection was founded by celebrity hairstylist Jen Atkin, famed for styling the tresses of models like Gigi Hadid, actresses like Jessica Alba, and the entire Kardashian family.
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