Lynx Limited Edition Bodyspray A.I. 200 ML

Product Information

Harris, Paul (9 July 2006). "The Menaissance: The American male is learning to flex his muscles again". London: Guardian. Archived from the original on 6 November 2022 . Retrieved 9 May 2009. Rook Perfumes, meanwhile, offers Scent of the Metaverse. Described as the first NFT perfume ever created, the fragrance was inspired by “something that was familiar and unfamiliar at the same time”. Wong, Elaine (25 November 2008). "Unilever Puts Axe Shower Tool on Display with SnapAds". Ad Week. Archived from the original on 15 October 2019 . Retrieved 15 October 2019. Responsible Use". The Axe Effect. Archived from the original on 6 August 2009 . Retrieved 27 January 2010. Boy, 12, Died After Spraying Deodorant: Lynx Aerosol Triggered Heart Condition In Daniel Hurley". News.sky.com. Archived from the original on 12 March 2009 . Retrieved 2009-05-09.

Osborne, Grant (2 July 2002). "Unilever give Ego the Axe - will Lynx be next?". Base Notes. Archived from the original on 24 January 2023 . Retrieved 20 January 2022. Feifer, Jason (7 August 2012). "How Axe Built A Highly Scientific, Totally Irresistible Marketing Machine Built On Lust". Fast Company. Archived from the original on 15 October 2019 . Retrieved 15 October 2019. From the 1990s, Axe advertisements portrayed various ways the products supposedly helped men attract women. In 2003, the advertising in the UK for the Pulse fragrance showed how it supposedly gave "geeky" men the confidence to woo women with dance. This was followed by Touch, Unlimited, [7] Clix, [8] and in 2007, Vice, [8] which was marketed on a theme of making "nice" women become "naughty". Due to trademark issues, Axe products are sold under the Lynx brand name in the UK, Ireland, Australia, and New Zealand. Adverse publicity has been generated by the product's advertisements for encouraging sexual promiscuity and sexism. [9] The Campaign for a Commercial-Free Childhood claimed that Bartle Bogle Hegarty's work on Axe "epitomizes the sexist and degrading marketing that can undermine girls' healthy development." Lynx A.I. Body Spray was developed using 46 terabytes of data, 6,000 ingredients and 3.5 million potential fragrance combinations to create one unique scent, according to the brand, which retails as Axe in certain markets.

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Unilever’s male toiletries brand Lynx has launched a new fragrance powered by artificial intelligence (AI).

All new LYNX Epic Fresh Body Spray for men is our most iconic fresh fragrance. We take freshness to a whole new level. Let our 48-hour-High Definition Fragrance bust odour and invigorate your senses. Our vibrant Grapefruit & Tropical Pineapple Scent brings energy and a zest for life. Walk with confidence. Inspire devotion. All new LYNX Epic Fresh Bodyspray now features an epic long-lasting scent. Bust odour and smell refreshed for 48 hours. Our formula helps you feel fresher for longer. All day. All night. No matter what. You’re ready. Axe also launches limited edition variants from time to time that may be on sale for a few months or over a year. [ citation needed] Marketing [ edit ]

Brand-owner Unilever said the new deodorant – Lynx A.I. Body Spray – was developed “using 46 terabytes of data, 6,000 ingredients, and 3.5 million potential fragrance combinations.”