Offical Lidl Christmas Jumper 2022 for Men and Women

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Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 28,000 employees, over 935 stores and 13 distribution centres in England, Scotland and Wales. From this Thursday (3 November), shoppers at over 940 of Lidl’s UK stores can drop off new and unopened toy donations such as games, books, puzzles, as well as arts and crafts which will be gifted to children from their local area via local charities and community groups. Lydia Bolton, the slow fashion designer who created the three Lidl jumpers, said: “Designing and producing these jumpers inspired by Christmas icons from secondhand textiles has been super fun and creative, but knowing they are going to be rented and reworn also supports my mission of valuing and reusing textiles.” The news follows the discounter revealing the busiest times for shoppers to visit stores over Christmas, as well as its shop opening times during the period.

Christmas jumpers – resplendent in their slew of tinsel, reindeer, sparkles and tassels – became popular in the UK during the 1980s when television presenters including Gyles Brandreth wore them on festive shows. The festive favourite was 2021’s fastest-selling item from the retailer’s famous middle aisles, with one jumper selling every two seconds on the day of its in-store release Lidl has launched a Christmas jumper rental service for shoppers, with profits being donated to the NSPCC. Claire Farrant, Marketing Director at Lidl GB, said:“What stands Lidl Bear apart from other Christmas characters is its hilarious, deadpan expression. By displaying no emotion it manages to create humour and deliver our message about what’s actually important this Christmas. The ‘paw-some’ Christmas advert will hit screens from 4th November 2022, on ITV during Coronation Street – however it won’t be the first we’ve seen of our furry friend. Eagle-eyed Brits may have already spotted Lidl Bear popping up across the country on TV, in newspapers, and on social media, as the star of this year’s show has been teased ahead of its ‘paw-fficial’ premiere.Eagle eyed viewers would have been able to spot the jumper with its new design featuring the brand’s iconic dark blue and bold, yellow stripes made up of small prints of the iconic Lidl logo. They fell out of popularity in the 1990s – largely regarded as “gag gits”. In Bridget Jones’s Diary, they epitomised embarrassment.

November 2022, London: Lidl GB has today unveiled its hotly anticipated Christmas advert - featuring Lidl Bear, this year’s most unlikely Christmas celebrity. But this adorable yet expressionless bear is like no other Christmas character – and it absolutely won’t be on sale in Lidl.

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You also won’t be seeing Lidl Bear for sale in any of our stores – because, in the face of unrealistic Christmas expectations and pressure, we know what really matters is being with the people we care about.” In fact, rather than selling the character, Lidl Bear has instead been the inspiration for Lidl’s Christmas charitable drive - helping to ensure every child experiences the joy of a beloved toy this Christmas. Lidl Bear’s Toy Bank is a nationwide donation initiative, giving new or unwrapped toys and games to children across the UK through the Neighbourly community network. The recorded the highest ever number of shoppers visiting its UK stores in the week leading up to Christmas, with footfall growing 14 per cent on its busiest day on 23 December on a year-to-year comparison.

The release of the Christmas jumper follows after it was unveiled in the budget supermarket's futuristic Christmas advert last month, which highlighted how the supermarket is always "Lidl on price" but "good on quality."To facilitate the rental of Lidl’s limited-edition jumpers made from upcycled textiles, the supermarket has partnered with By Rotation, a peer-to-peer rental app akin to Airbnb but for designer fashion, which is championed by figures such as Dame Helen Mirren, Chrissy Rutherford and Abisola Omole. To celebrate the return of these two festive favourites, Lidl has spoofed two stills from classic Christmas movies that you'll probably be tuning into over the next few weeks. Read More Related Articles The Lidl-branded jumper was its fastest-selling middle aisle product of 2021, flying off shelves at a rate of one every two seconds on its first day in stores, according to the discounter. Lidl said lamb proved a popular alternative to the traditional turkey for Christmas lunch, with sales up 21 per cent year-on-year, while sales of its classic Christmas puddings jumped up 23 per cent. Premiering on 4th November on ITV, the ad charts Lidl Bear through the highs and lows of celebrity after it becomes an unlikely icon

Lidl Bear’s story begins when a dad accidentally shrinks his Lidl jumper in the wash, and his young daughter has the ingenious idea of putting it on her teddy bear.

Lidl is already getting in the Christmas spirit as it prepares to launch a toy donation drive in partnership with giving platform, Neighbourly to support charities and community groups over the Christmas period. Eagle-eyed Brits may have already spotted Lidl Bear popping up across the country as the advert has been teased ahead of its 'paw-fficial' premiere Peter de Roos, Chief Commercial Officer at Lidl GB, says of the campaign:“Instead of selling Lidl Bear, we’re asking everyone who can to spare a bear, and other toys, to give to those in need this Christmas. From Kevin to Percy and everything inbetween, all toys will be welcomed with open arms – because there’s room for everyone at the table this Christmas.” And, just like that, a star is born – finding fame in the aisles of Lidl before becoming the (expressionless) face of Lidl’s advertising campaign and experiencing the highs and lows of fame at Christmas time. Instead of selling the character in Lidl stores, Lidl Bear has instead been the inspiration for Lidl's Christmas charitable drive; Lidl Bear's Toy Bank