Bud Light Lager Beer Can 24 x 568ml 3.5% Lager | LOW CALORIE BEER ONLY 27 KCAL PER 100ML |

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Television Drew Barrymore sat on the floor with trans TikToker Dylan Mulvaney. Online turmoil ensued The spokesperson said Bud Light had also made “some adjustments to streamline the structure of our marketing function to reduce layers so that our most senior marketers are more closely connected to every aspect of our brands activities.”

But while the video purports to show an act of defiance in the wake of the partnership, some have questioned whether it relates to the recent row. Are we doing everything we can as a company to support this person?” one former employee says they asked their boss. They said they were told not to worry about it, as the company was “constantly talking to [Mulvaney].” However, this contradicts what Mulvaney herself has said. Another employee said they were told “there was more communication than perhaps what she was saying,” but couldn’t confirm one way or another. (The only executive who workers spoke positively of in the Guardian interviews was recently-hired vice president of marketing Alissa Heinerscheid, who workers described as a workplace “mother” but bore the brunt of conservatives’ ire over the campaign and is now said to be on a “leave of absence.”) The most-recent data from Bernstein in the week ending September 9 saw Bud Light with an 8.9 percent share of the U.S. beer market. This was down from 12 percent immediately before the boycott began. Mulvaney has been tapped to sell a host of women's products, including Kate Spade's women's spring line of dresses, handbags, and shoes, along with Tampax for some reaon, despite Mulvaney not being capable of menstruation.Mulvaney has also pranced about like a little girl for promotions as well. While some commenters noted that those who had destroyed the beer would have had to have paid for it first, boosting Bud Light's revenue, others said it was about "sending a message" to the company that their partnership will have lost them future business.What we found is that the patterns were very similar," Liaukonyte said. "They followed one news cycle, coming from zero to a maximum again to zero within two to three weeks." Mulvaney isn’t the only person who’s expressed disappointment in how Anheuser-Busch handled this whole mess. In interviews with the Guardian published September 19, several former employees described executives as incompetent and accused them of making decisions based on fear and “panic” rather than integrity or data. Some even accused leadership of having lied to them outright about the support they were — or weren’t — offering Mulvaney. Queer activists and groups suggest looking closely into how a company treats queer employees and handles partnerships with the LGBTQ+ community that can help consumers distinguish pinkwashing from true allyship. Referencing the boycott campaign, Mulvaney added: "I was waiting for the brand to reach out to me, but they never did and, for months now, I've been scared to leave my house... for a company to hire a trans person and then not publicly stand by them is worse in my opinion than not hiring a trans person at all." After the video was used to show an apparent protest against Bud Light over its partnership with Mulvaney, Nieblas said on Monday that the video had been used "as part of a disinformation campaign," adding the hashtag "#FakeNews."

The boycotts did not impact sales or account signups in the long run, the researchers found. And in the case of Goya, the brand actually experienced a short-term sales boost from first-time buyers in predominantly Republican counties, Liaukonyte said. They added that the commemorative can it had given to Mulvaney "was a gift to celebrate a personal milestone and is not for sale to the general public." Mulvaney used the project to become a social media influencer, and the efforts, including facial feminization surgery and publicly taking estrogen, were successful. Mulvaney met with President Biden at the White House and received a letter of congratulations from Vice President Kamala Harris on having spent a full year documenting the gender change on social media.In a statement to TIME, Anheuser-Busch said: “From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public. Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics.” Mulvaney's "365 Days of Girlhood" project, during which Mulvaney released TikTok videos documenting the "journey" from presenting as a gay male to presenting as a gay male in women's clothing, was documented fully by Mulvaney on social media. The partnership with Mulvaney is not the first time Bud Light has waded into social issues in its marketing campaigns. It previously partnered with LGBTQ+ organizations such as GLAAD in 2019 to celebrate Pride Month in the U.S. and the National LGBT Chamber of Commerce in 2022 to support LGBTQ+-owned businesses amid post-pandemic reopenings.

The beer company last week faced calls for a boycott on social media after Mulvaney posted a video explaining that Bud Light had sent her a personalized can with her face on it to commemorate 365 days of being a girl. I had a really clear job to do when I took over Bud Light,” said Heinerscheid, who stepped into the role in 2022. “It was, this brand is in decline, it’s been in decline for a really long time, and if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light.” Not my beer because im not confused #fyp #notyourfavoritebiker #kennyboyinthe608 ♬ FAFO - Bryan MartinThat meant the brand, which had a reputation for being “fratty,” needed to become “truly inclusive” and appeal to both men and women, she said.

In the video, originally posted on TikTok by a biker, a crowd can be seen watching as the steamroller ploughs across pallets of beer, some of which can be seen exploding as they're crushed. The video's caption reads: "Doing what needs to be done." This month I celebrated my 365 days of womanhood and Bud Light sent me possibly the best gift ever — a can with my face on it,” Mulvaney said in the video noting her year-end milestone of transitioning. A spokesperson for Anheuser-Busch told Newsweek on April 3 that the company "works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics." We never intended to be part of a discussion that divides people,” the statement continued. “We are in the business of bringing people together over beer.”

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On April 1, Mulvaney shared a video of herself drinking from a Bud Light can. She showed the one with her face on it that she had been sent to celebrate her 'Day 365 of Girlhood', as part of a promotion with the company. Account icon An icon in the shape of a person's head and shoulders. It often indicates a user profile. In the four weeks to September 9, Bud Light sales declined by around 30 percent in both volume and dollar value, compared to the same period a year ago. The statistics were compiled by Bump Williams Consulting. Yet with two marketing executives on leave, Anheuser-Busch leadership appears to fear that the boycott's effects could be longer-lived. "It's not what we would have wanted to see from a boycott management perspective," Shanahan said. (The company has not responded to a request for comment.) If we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light," Heinerscheid said on the business podcast Make Yourself at Home.