Timex x Coca-Cola 1971 Unity Watch Collection

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As for Timex India, its rich history resonates with the unity collection. From symbolising independent women in the 20th century to earning the name of people’s watchmaker, this brand is an embodiment of impeccable craftsmanship, quality and design. Rebel watchmakers for a cause right from 1854, its utilitarian nature makes it a preferred choice. The intricacies, loud colors, and tinge of nostalgia add a celebratory element to this launch. The timeless spirit of togetherness, optimism, love, and wishfulness is a cheerful reminder to seize opportunities for bonding whenever they present themselves. What is the first thing that comes to your mind when you hear “I’d Like To Buy the World A Coke?” The famous Italy Hilltop 1971 commercial of Coca-Cola comes to life in front of your eyes. What if you could experience the same emotion through a watch?

Timex has released a limited-edition collection of vintage-inspired watches, in partnership with Coca-Cola®. Bringing together two iconic American brands, this collection conveys an enduring message of tolerance and hope. Meant to inspire watch-wearers around the world to make time for what matters – peace, love, and harmony – Timex released three commemorative styles created to celebrate Coca-Cola’s time-honored 1971 “Hilltop” commercial and the unity message it portrays. In troubled times, small moments of joy can change the world. We learned this half a century ago when, during an era of turmoil and division, the simple act of sharing a Coke became a rally cry for tolerance and hope,” said Kate Dwyer, Senior Director of Global Licensing for Coca-Cola. “Now, we are proud to honor the enduring spirit of our legendary ‘Hilltop’ commercial as part of the 1971 Unity Collection.” In the same way you offer to buy someone a Coke®, the act of asking for the time is a meaningful gesture -- a way of bridging differences, striking up good conversation, and finding community," says Shari Fabiani, Senior Vice President Brand Marketing and Creative for Timex Group. "We are dedicated to bringing quality timekeeping to all and have always believed in making time for community. We're thrilled to team up with Coca-Cola in their original message of solidarity and continuing to inspire the world to sing together in perfect harmony." The classic Timex Standard boasts a bold, bright Coca-Cola logo that brings a smile to the face of the watch – and its wearer.

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It also brings out the sentiment of affordability with its price range of INR 7995/- to INR 13995/-. In the same way you offer to buy someone a Coke®, the act of asking for the time is a meaningful gesture — a way of bridging differences, striking up good conversation, and finding community,” says Shari Fabiani, Senior Vice President Brand Marketing and Creative for Timex Group. “We are dedicated to bringing quality timekeeping to all and have always believed in making time for community. We’re thrilled to team up with Coca-Cola in their original message of solidarity and continuing to inspire the world to sing together in perfect harmony.”

Digital watches in 1971: does not compute!The first production Hamilton Pulsar model was released on April 4, 1972 and cost more than any Rolex. Gotta sell watches to the kids that can’t tell analog time. They like this hippie revival stuff, right? Right? Anyway, the cheapest of the triumvirate got the most effort. The chime plays a low-res sample of that “ I’d Like to Teach the World to Sing (In Perfect Harmony)” song. That’s the most compelling thing here in my book. The digital Timex T80 blends brilliant and whimsical color with a timeless message of compassion and peace by playing the legendary song ‘Hilltop’: ‘I’d like to teach the world to sing (in perfect harmony).’ Combine it with your next Indo-western ensemble to make a statement while remaining elegant. Let’s just say that this racial scapegoating was not received well by those expected to be left holding the bag. The “be less white” message destroyed any goodwill many had for the sugar water company. However, the bigger problem may be the watches’s designs.What an entry level white person with some nerve should do next time an old white partner or executive is going off about the importance of diversity in a group setting is ask, if diversity is so important, why don’t they exit their leadership position and open it to a “diverse” candidate. That is a particularly powerful question because on its face value it is “woke”, but underneath it undermines a cynical coward trying to cling to power by throwing less fortunate people under the bus. In troubled times, small moments of joy can change the world. We learned this half a century ago when, during an era of turmoil and division, the simple act of sharing a Coke became a rally cry for tolerance and hope," said Kate Dwyer, Senior Director of Global Licensing for Coca-Cola. "Now, we are proud to honor the enduring spirit of our legendary 'Hilltop' commercial as part of the 1971 Unity Collection." Set atop a hillside, the iconic Coca-Cola commercial features a diverse group of young people singing in perfect harmony. The collection is reflective not only of the era in which the commercial aired but conveys Timex’s rallying cry and WE DON’T STOP™ message of hope and a future where people around the world can be brought together again to achieve a common mission of unity. The Hilltop commercial for Coca-Cola was one of the most persuasive advertising of all time. Its themes of peace, love, harmony, and hope perfectly characterized the changing cultural scene of the 1970s when it was first broadcasted in 1971.

You’ve got the brawn, I’ve got the brains. Let’s make lots of money.Both parties bring something different to the table. Problem: Coca-Cola may dwarf Timex, but both are big old companies that have seen better days. Are they grasping at the same straws? So what the hell 1971 is about? Why commemorate that crappy year? As if this wasn’t crass enough already, it’s all about a commercial. Apparently that stupid “I’d like to buy the world a Coke” commercial is a half century old. Like Timex and Coca-Cola, the so-called “Hilltop” ad was a really big thing at the time. Timex Group designs,manufacturesand markets innovative timepieces around the world. Timex Group is aprivately-heldcompany headquartered in Middlebury, Connecticut with multiple operating units and over 3,000 employees worldwide. As one of the largest watch makers in the world, Timex Group companies produce watches under a number of well-known brands, including Timex, adidas,Furla, Gc, Guess, Missoni, Nautica, Salvatore Ferragamo, Ted Baker, Versace and Versus.Set atop a hillside, the iconic Coca-Cola commercial features a diverse group of young people singing in perfect harmony. The collection is reflective not only of the era in which the commercial aired but conveys Timex's rallying cry and WE DON'T STOP™ message of hope and a future where people around the world can be brought together again to achieve a common mission of unity. Timex®, a world leader in watchmaking and craftmanship, released a limited-edition collection of vintage-inspired watches, in partnership with Coca-Cola®. The capsule collection brings together two iconic American brands, Timex and Coca-Cola, to herald an enduring message of tolerance and hope. Meant to inspire watch-wearers around the world to make time for what matters – peace, love, and harmony – Timex released three commemorative styles created to celebrate Coca-Cola’s time-honored 1971 “Hilltop” commercial and the unity message it portrays. The original Timex Standard features a fierce and brilliant Coca-Cola logo, which gives the wearer a long-lasting smile. Timex Standard features a fierce and brilliant Coca-Cola logo, which gives the wearer a long-lasting smile. Timex x Coca-Cola 1971 Unity limited edition is not the best timed release. A few months ago Coca-Cola chose diversity over unity. In case you missed it, they have a race hustler pushing identity politics on people that just want to do their jobs. Many Fortune 500 companies seem determined to invert the saying about how wanting people to “not be judged by the color of their skin but by the content of their character.”