SURF EXCEL Quick WASH Powder 1KG

Product Information

The Indian Market is full of companies with excellent and effective strategies that boost their sales and overall brand image. One of the most known brands in the Indian market and Indian households is Surf excel. Surf excel is a well-known detergent and soap brand that is connected with clothing and apparel care. Surf excel divides its service offerings into Hand wash and Machine wash sub categories as part of its marketing mix. Surf Excel is available beyond Indian territories in Bangladesh, Sri Lanka and Pakistan. It distributes through a strong distribution network in each of these regions. The same strategy applies to Indian rural areas, which works on rural merchants. First off, the category communication here played on the deep-rooted cultural abhorrence against “Daag” showcasing it as a villain- as depicted in the oft-repeated phrase in popular communication of the times- “Ziddi Daag” (‘the stubborn stain’). Second, the ‘comparative whiteness’ was a big pull- with all products competing with one another to deliver ‘white, whiter and whitest’. In addition, as in global markets, the solution was offered through technical features like ‘active ingredients’ and ‘stain magnets’ that was new to the Indian audience. Certain offers and collaborations with washing machine brands may also help in spreading brand awareness.

It was not until the World Wars that detergents came into the picture. Made of synthetic derivatives, a detergent is an emulsifier that reacts with oil, organic stains, and dirt to clean soiled clothes. It makes impurities soluble and reduces the surface tension between fabric and water. It allows water to spread evenly over the cloth, making it easier to remove dirt and soil. There are three popular types of detergents, each different only in its physical form but not in the ingredients that make it. Powder, one of the earliest varieties, is still a popular choice. Apt for stain removal, liquid detergents are easy to use and a great option for pre-treating stains before washing. Being convenient, pre-measured, with longer shelf-life, they are best to consider while travelling. Surf Excel offers both the liquid and the powder variant of this detergent.Surf Excel is known for its famous tagline ‘Daag tou achay hotay hain/Dirt is good’. But this is much more than just a tagline. It is a central philosophy that the brand lives by, with an intrinsic passion to ensure child development through tactile learning. Over the years, the brand has worked hard to build awareness on the importance of child learning through experience.

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A tweet read, “#boycottSurfexcel because you also know that the add is humiliating Hinduism. And promoting love jehad. Gender selection and talking holi colour as “daag” is not acceptable by Hindu because it is done intentionally. Gender selection could have been reverse also.” This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only. Browse analysis of more brands and companies similar to Surf Excel PESTLE Analysis. This section covers many brands and companies.

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Now, let’s move on to the 4P framework of Products, Pricing, Promotion and Place, to analyze the winning marketing strategy of a brand like Surf Excel – Products Although child development is at the very heart of Surf Excel's message, this would not be possible without the superior stain removal properties that come with every bag of Surf Excel. Its ability to remove a wide variety of stains effectively is what gives Surf Excel users the ability to break free from the mundane and become liberated. On November 6, the PTI Secretary General Omar Ayub Khan sent a charter to the Election Commission of Pakistan (ECP), describing the Chairman of the party as a "prisoner of conscience.