Rubicon RAW Apple & Guava Energy Drink, 20% Fruit Juice, High Caffiene with B-Vitamins, Ginseng & Guarana, No Artificial Colours or Flavours, Reduce Tiredness & Boost Energy - 12 x 500ml Cans

Product Information

Offer valid from 07/09/2023 at 7:00 to 14/09/2023 at 23:59, at Tesco, Asda, Morrisons, Co-op (in-store & online), Spar & McColls (in-store only) ONLYand subject to availability (online supermarkets included). Flavoured energy drinks now account for more than half of all volume sold, so it’s important retailers offer a wide range of formats to cater for all shoppers,” says Adrian Troy, marketing director at Barr Soft Drinks. It is also bringing in new shoppers who have that energy need, but just haven’t yet found the brand that’s right for them,” he said Apple & Guava, which joins the three existing Rubicon RAW flavours, exceeded Barr Soft Drinks’ expectations in research, with 90% of shoppers saying that they would buy it again and 87% rating it as good or excellent (JVA). Vasanti Jesani, of Cellar 57 in Atherton, Greater Manchester, says the energy drinks market is dominated by flavour. “Shoppers love the Monster Original, Punch and Mango flavours, and other trends don’t really come into play,” she says. “Shoppers like trying new flavours.”

The ingredient list would’ve been perfect if it weren’t for the odd choice of sweetener. While Sucralose is a great sugar alternative, it can cause digestive issues and has been known to cause insulin spikes in Diabetics. Stevia is fruit-based and would have been a more natural alternative. There are four drinks in the Rubicon Raw Energy line– Cherry and Pomegranate, Raspberry and Blueberry, Orange and Mango, and Apple and Guava. The new Apple & Guava flavour will be supported with a wide ranging social and digital marketing campaign as well as impactful instore POS materials. According to Troy, the addition of a 500ml variant offers retailers the “opportunity to build on the success of Irn-Bru Energy.”Adrian Troy, marketing director at AG Barr, suggested that the 500ml can format is where convenience retailers can expect to see serious growth in the future. Some energy drinkers may want zero-sugar energy, but they don’t want it to look, feel, perform or taste different to regular energy drinks.” The range comprises four flavours: Cherry & Pomegranate, Orange & Mango, Raspberry & Blueberry and the recently launched Apple & Guava. They are worth the hype. Barr’s set out to create the ultimate energy drink, blending the refreshing taste of everyday juice with the instant energy that caffeinated drinks provide. Nothing on the market strikes that balance like Rubicon RAW does.

Rubicon RAW is now the fourth largest flavoured big can energy brand in the market (IRI), having sold more than 11 million cans in its first 12 months. Rubicon Raw Energy has four unique flavours, but you’ll find the same basic ingredients underneath the taste.

In 2021, Rubicon launched an energy drinks range, called Rubicon Raw Energy. It was launched in three flavours, orange & mango, raspberry & blueberry and cherry & pomegranate. [3] In 2022, an apple & guava flavour was released. [4] In 2023, pineapple & passionfruit was added to the range. According to IRI research covering the year to 25 December 2021, over one in three soft drinks sold in convenience stores were energy drinks.