Joined in 2023 
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Evie’s commitment to challenging toxic thoughts led to the creation of D*MN GOOD, and the brand’s approach is characterised by vulnerability, openness, and a mission-aligned approach.
She said: “Listening to adults, especially women, talk negatively about their bodies unintentionally impacts and moulds the way you think about your own body growing up. Evie, who lives London, said: “It’s a big F U to the toxic diet culture and negative body image that is pushed on us through social media.
Is a trade mark for you?
Ombar, Nutcessity, The Coconut Collaborative are just a few of the great brands we’ve had the pleasure to work with in 2021. It’s not just us that's loved the giveaways but also all of you. It seems as though you’re all as big a foodies as we are! Don’t you worry we will be bringing you even more yummy giveaways in 2022 and maybe something even more exciting... To make the cashew frosting add the soaked cashews to a high speed blender and blend until smooth. For a chocolate option, melt the chocolate and leave to one side. As a Business Engagement Manager at the IPO I spend much of my time talking to businesses about their IP. One of the many common questions we get asked is whether you can protect a business of this nature? Our mission is to raise awareness of mental health around food and I’ve released a podcast to speak out on it.” Evie said she began to unlearn her bad eating habits in her early 20s (Collect/PA Real Life)
be descriptive of your goods and services. For example, you could not use the word ‘coffee’ for a business that makes coffee A pivotal moment was learning about nutrition while travelling in Australia. Evie started selling her products on market stalls (Collect/PA Real Life) I really want to raise awareness on mental health surrounding food and hope to encourage consumers to lead healthier lives.” Many people think that you can protect an idea, such as Evie’s food business. However, an idea alone does not count as intellectual property (IP). It is what is created from the idea - an invention, a story, an artistic work and so on - that can be protected. Evie’s business is undergoing a rebrand with plans to expand the retailer list and a new savoury range.Add the coconut sugar, maple syrup and coconut oil to a small saucepan and warm through until everything is melted and the coconut sugar is dissolved. Business tip 1: The best way to keep something confidential is not to disclose it in the first place. If you do need to share information you should use a non-disclosure agreement, also known as a confidentiality agreement.
A more obvious route for Evie to protect her business would be with a trade mark and I can see that she has registered the name Raw Bake Station. Evie spoke passionately about her brand and as discussed in last week’s blog, a trade mark can be a vital component in building a brand. Evie entered the Den looking to secure a 50k investment in return for 10% of her business Raw Bake Station. She was hoping to tempt the Dragons with her range of raw sweet treats, free from gluten, dairy, wheat and refined sugar.
Common misconceptions
Another belief is that you can protect a list of ingredients (used to create your product) with IP, which is not the case. However, many successful food and drink businesses protect their tasty creations using trade secrets, which require no application, are completely free and have no expiry date. It’s worth noting however that patents have to meet a very strict criteria. Your chances of obtaining a useful patent are much greater if you use a patent attorney. They will use their specialist skills to draft the application properly. The Chartered Institute of Patent Attorneys (CIPA) can help you locate an attorney in your area. Is a trade mark for you? To decorate, use a mixture of the cashew frosting and melted chocolate to either cover or decorate festively. Evie first started to struggle with her body image at 11 years old and said her memories from that time include overhearing the way older women talked about their own bodies. Evie said her business is ‘a big F U to the toxic diet culture’ (Collect/PA Real Life) the year we launched into Ocado, arguably our biggest achievement to date! One thing's for sure we won't be forgetting September 2021 anytime soon. You guys seemed just as excited as we were and it’s all thanks to you for supporting us along the way. At the moment, it's just our Taster Box and Vanilla Choc Chip case but don’t you worry we promise to try and bring even more #dangerouslytasty deliciousness to Ocado in 2022!
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