Nike: Better is Temporary

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In chapter 4, “Opening the Aperture,” Grawe explains the impacts and driving force behind Nike’s inclusive mission statement: “Bring Innovation and Inspiration to Every Athlete in the World.” Lastly in chapter 5, “Playground Earth,” Nike: Better Is Temporary offers a deeper insight into Nike’s sustainable efforts and initiatives that have produced Nike Air technology, Flyknit, Flyleather, Nike Grind, Space Hippie and Move to Zero products. Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports Faster Stronger Higher! How shoe brands create innovative footwear technology: Sport Science for the next Super Athletes Author Sam Grawe combines exclusive access to Nike’s World Headquarters with insights from Nike creatives and executives to delve deeply into ‘an ethos-driven design formula that is as ephemeral as it is influential.’ Nike: Better Is Temporary isn’t just celebrating the sportswear giant’s impact, it’s assessing it. Digging deep into how the brand transformed from a small name to a global changer, the book is for anyone who’s a fan of Nike, sports, design, or how to develop a leading company.

The book takes a deep dive into the approach Nike takes when it came to creating its industry-defining products, along with showcasing previously-unseen designs, prototypes, insider stories, and more.”– Footwear NewsAuthor and design expert Sam Grawe’s clear and engaging text is complemented by a graphics treatment as beautiful and functional as any of the brand’s shoes. Beginning with “ Breaking2,” an introduction detailing Nike’s 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike’s focus on performance, brand expression, collaboration, inclusive design, and sustainability. Arranged in thematic chapters, the book begins with Breaking2, an introduction detailing Nike’s 2017 attempt to facilitate a sub-two-hour marathon, before going on to examine the company’s incredible heritage by focussing, variously on performance, brand expression, collaboration, inclusive design, and sustainability.​

Chapter 1, “The Voice of The Athlete,” looks into the companies collaborations with athletes that subsequently help further its development in research, innovation, and design. Chapter 2, “Design That Speaks,” examines Nike ad campaigns and brand designs to understand the way Nike talks to its customers to create a human experience, while chapter 3, “Dream With Us,” explores Nike’s commitment to collaboration. The way in which sporting achievement is transferred into innovative design is a key focus, of course, yet the book also details Nike’s all-embracing approach, with passages detailing its dedication to recycling and ecology, as well as its commitment to creating products for athletes of all abilities, cultures and creeds.

Nike: Better is Temporaryalso showcases world-famous products, such as the Air Force 1, the Pegasus, the Air Max and the Cortez, alongside less familiar ones, including the revolutionary, ecologically focused Space Hippie collection; the Air Zoom UNVRS FlyEase, which features fold-down magnetized heel, to aid disabled wearers; and the CruzrOne shoe, for runners who like to go a little slower.

The first chapter, entitled The Voice of The Athlete, examines how close collaborations with elite athletes inform the company’s research, innovation, and design processes, leading to better products for both professional and amateur athletes alike.Sam Grawe is a writer, editor, creative director, and brand consultant based in the San Francisco Bay Area. He was previously global brand director for Herman Miller, where he lead integrated brand marketing and communications across a variety of platforms and media. Prior to this, he served as editor-in-chief of Dwell magazine. Chapter 1, “The Voice of The Athlete,” springboards from the introduction into Nike’s aforementioned ethos. It clarifies how close collaborations with elite athletes continually evolve the company’s research, innovation and design, resulting in better products for professional and everyday athletes alike. This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more. Written by Sam Grawe, the first-of-its-kind publication from the Swoosh spotlights a behind-the-scenes exploration into the sportswear giant’s internal design philosophy. Additionally, the book will include insider stories, previously unpublished designs, prototypes, and much more.

This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike’s ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more. The book features detailed descriptions of the design processes, from the 1971 graphics brief for the famous Nike Swoosh logo, right through to today's latest sneakers, sports equipment and apparel. Nike: Better is Temporary also describes the stories behind many of the brand's most fruitful relationships with athletes past and present. Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike’s remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come. The book’s title is drawn from a conversation with Nike’s Chief Design Officer, John Hoke, who explains, “I fundamentally believe that the central thesis of Nike is ‘The best is temporary at best.’”

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Nike: Better is Temporary’, is billed by Nike as a landmark publication from international publisher Phaidon. According to the global sports brand it offers up an ‘unprecedented, behind-the-scenes exploration into Nike’s internal design philosophy.’ Chapter 3, “Dream With Us,” explores Nike’s commitment to collaboration. It illuminates how the company has cultivated relationships across athletic and creative fields to accelerate innovation and design. From its partnerships with legendary athletes to its relationships with renowned creatives, Nike showcases how the intersection of disciplines invariably precipitates new solutions — a reality underscored by the success of the company’s own intra-department collaborations, which often generate its most progressive creations. The book opens with an introductory section on Breaking2, then lays out in five thematic chapters Nike’s focus on performance, brand expression, collaboration, inclusive design and sustainability.