Alterna My Hair My Canvas Me Time Everyday Shampoo

Product Information

A vegan and silicone-free curl elongator that will lengthen curls with initial use and help maintain curl and coil pattern. our curly-haired team members and Alterna stylists. They worked with the product development team to test and

One of our proudest achievements is the sustainable approach we’ve successfully applied to sourcing our Alterna Vegan Botanical Caviar. The caviar is manufactured using Eco-Sound® technology, which has a minimal impact on the environment and low CO2 emissions. To ensure that this collection delivers real results and real value to those with curls, it was developed alongside Alterna’s curly-haired team members and Alterna stylists. They worked with the product development team to test and refine five new versions of the clean and vegan formulas that My Hair. My Canvas. is known for. Fair Trade Cocoa Butter: traditionally used to nourish, strengthen, moisturise, and soften hair. Our Cocoa Butter is Fair Trade USA certified. A vegan and silicone-free cleanser that gently cleanses, improves curl texture and formation, maintains curl pattern, and reduces frizz.

Hair Care for Self Care: The Alterna My Hair. My Canvas Range

To ensure that this collection delivers real results and real value to those with curls, it was developed alongside But Alterna Vegan Botanical Caviar is just part of Alterna’s wider Clean Philosophy. Alterna’s Clean Philosophy

Kakadu Plum Extract: is known to add moisture and hydration and maintain a level of collagen and elastin that is essential for healthy, lustrous hair. It’s reputable for containing the world’s highest concentration of Vitamin C of any known plant. It’s full of antioxidants, antifungal, antiviral, and has anti-inflammatory properties.Avoiding additives and harsh chemicals means our My Hair. My Canvas. products are formulated without added parabens, SLS/SLES sulfates*, phthalates, synthetic color, gluten, mineral oil or formaldehydes and formaldehyde-releasing agents. More than anything, our Clean Philosophy is a manifesto, a guide that continually helps us define the cutting edge of clean beauty. Today, all Alterna products offer superior results and a transformative experience without unnecessary additives. I’ve always been quite intrigued by the Alterna hair care brand, as I really like their process regarding how they formulate their products; they take a skincare-like approach and include ingredients that have proven results within the skincare arena (such as Caviar) and consequently, you have products such as the Exfoliating Cleanser the Moisture CC Cream. I realise this all could be clever marketing, but their range is vast (47 products in Feelunique) and they do a lot of things that pique my interest, so I was keen to give their newest launch the Alterna My Hair, My Canvas range a go. A vegan and silicone-free masque that nourishes and textures, reduces frizz, and enhances waves, curls, and coils with long-lasting bounce and shine. All the ingredients used to make the 'My Hair. My Canvas' range are sustainably sourced with no added parabens, SLS, synthetic colours or formaldehydes, meaning you can treat yourself whilst also using responsibly created products. Combine Products from the Range for a 'Next Level' Look

To reflect our ambitions, we’ve formulated all My Hair. My Canvas. products with high-performing vegan ingredients, led by our signature Vegan Botanical Caviar, but also including Water Lily Extract, Coconut Sugar Blend, White Charcoal and more. All products also featured new delightfully refreshing scents of Bergamot & Jasmine, Sea Berry & Mandarin, or the My Hair. My Canvas. Signature Aroma. Banana Flower: sustainably and ethically sourced, it is known to improve moisture and nourish hair with it’s regenerating properties. Our partners in Mayotte recycle the male flowers that would’ve been discarded and gone to waste, while providing farmers with more income and helping the local economy. A vegan and silicone-free curl defining gel that is non-greasy and non-flaking, providing a soft but flexible hold and humidity resistance for up to 72 hours.Moringa Seed Oil: is commonly used to remove pollutants and counteract free radical damage caused by pollution. It’s also known to have a high concentration of Vitamins A and C for excellent nourishing, reparative, protection, and recovery properties. As our My Hair. My Canvas. line of product shows, Clean Philosophy is not static — every year we’re working hard on making our products even better, and think how we can improve our use of resources and environmental impact even further. New additions to My Hair. My Canvas., such as the Restore Rituals and MeltAway No-Rinse Micellar Cleanser products, are a testament to that. Ultimately, Alterna means using only clean and pure ingredients that are required for beautiful and healthy hair.

Boost hydration and care for your textures and curls with the Begin Again Curl Conditioner or More Butter Masque, lengthen curls with initial use with the Loosen Up Curl Elongator, or fight frizz with the Begin Again Curl Cleanser and My Way Curl Defining Gel. All products are designed to leave you with amazing results. To ensure that this collection delivers real results and real value to those with curls, it was developed alongside our curly-haired team members and Alterna stylists. They worked with the product development team to test and refine five new versions of the clean* and vegan formulas that My Hair. My Canvas. is known for. Now with the officially PETA-approved Alterna Haircare Cruelty Free line of products, we’re leading the way in the haircare industry to show that even the highest-performing haircare products don’t need to be tested on animals.Alterna’s innovative curls line is made with new hardworking ingredients that are gentle on every strand, like Fair- Trade Cocoa Butter, Shea Butter, Kakadu Plum Extract, Moringa Seed Oil, and sustainably sourced Banana Flower, and each formula features My Hair. My Canvas’s signature sustainably sourced Vegan Botanical Caviar and new Fair-Trade Coconut Oil. From the non-greasy and lightweigth My Way Curl Defining Gel to the moisturizing More Butter Masque, the line is full of unique textures — and free of harsh chemicals like silicones, parabens, and SLS/ SLES sulfates. As with all My Hair. My Canvas. products, the curls line proudly features vegan formulas and is PETA- certified cruelty-free. Each product in the Textures & Curls collection is designed to help hair look and feel healthy and strong to make it easy for anyone with curls to celebrate their style. In 2020, Alterna launched My Hair. My Canvas. — a new product line inspired by the notions of self-care and self-kindness in everyday creative expression. Fair Trade Coconut Oil: known to keep the cuticle conditioned and smoothed down. Its rich texture is commonly used to help keep frizz at bay by absorbing slowly into the hair while water is evaporating out of damp strands. Our Coconut Oil is Fair Trade USA certified. We source our Botanical Caviar directly from the producer in Bohol, Philippines, which transparently shows us every step of the process and pays fair wages to its workers. We, in turn, are happy to support their local community in the rural part of the island. It’s a win-win partnership.