Lexus: The Relentless Pursuit

Product Information

a b Nakano, Roy (2004). "Surveying The Best New Car Sound Systems". LA Car. Archived from the original on 21 April 2007 . Retrieved 6 May 2007.

Toyota expand telematics services in North America" (in Japanese). WebCG. 9 January 2009. Archived from the original on 6 March 2012 . Retrieved 20 April 2010. Test Drive: You will pay a lot, but Lexus 600h delivers". USA Today. 24 June 2008. Archived from the original on 25 May 2021 . Retrieved 24 May 2021. So it’s not just about the name, it’s about what Lexus as a brand stands for. I’d say, that’s a pretty clever way to design a logo, wouldn’t you? Has the logo ever changed? The first Lexus vehicles were manufactured in Toyota's Tahara plant, a computerized manufacturing plant in Japan. [170] [218] Through the 2000s, most Lexus sedan and SUV production has occurred in Japan at the Tahara plant in Aichi and the Miyata plant in Fukuoka. [73] [170] In addition to the Tahara factory, over time Lexus vehicles have been produced at the Miyata plant ( Toyota Motor Kyushu) in Miyawaka, Fukuoka; the Higashi-Fuji plant ( Kanto Auto Works) in Susono, Shizuoka; and the Yoshiwara plant ( Araco, later Toyota Auto Body) in Toyota City, Aichi. [73] [170] Front-wheel drive cars, such as the ES and HS, have been produced in the Fukuoka Prefecture. [170]When entering the US market, Lexus faced fierce competition from the likes of Mercedes-Benz, BMW, Jaguar, Lincoln, and Cadillac.

In 2006, Lexus incorporated the first production eight-speed automatic transmission in an automobile with the LS 460, [196] and the gearbox was later adapted for the GS 460 and IS F models. Continuously variable transmissions, regenerative brakes, and electric motors have been used on all Lexus hybrid models. [68] In 2007, Lexus executives signaled intentions to equip further models with hybrid powertrains, [116] catering to demands for a decrease in both carbon pollution and oil reliance. [199] Hybrid models have been differentiated by separate badging and lighting technology; in 2008, the LS 600h L became the first production vehicle to use LED headlamps. [200] Abuelsamid, Sam. "Lexus CT 200h making U.S. debut at New York Auto Show". Autoblog Green. Archived from the original on 8 March 2010 . Retrieved 19 March 2010. Lexus International coordinates the worldwide operations of Toyota's luxury division [144] [145] from the brand's global headquarters, located in Nagoya, Aichi. [146] [144] Corporate entities further include the brand's Japan Sales and Marketing and global Product and Marketing Planning divisions. [145] [147] While organizationally separate from its parent company, Lexus International reports directly to Toyota chief executive officer Akio Toyoda. [132] In the U.S., brand operations are managed by the U.S. Lexus division, which is headquartered in Plano, Texas. [148] In Europe, Lexus operations are managed by Lexus Europe, located in Brussels. [149] Companion design facilities are located in Southern California [150] and central Japan, [151] with the head design studio devoted entirely to Lexus models in Toyota City, Aichi. [151] [152]LEXUS Navigation Map Updates". Lexus Europe. 2010. Archived from the original on 6 May 2021 . Retrieved 15 May 2010. Morgan, James M.; Liker, Jeffrey K. (2006). The Toyota Product Development System: Integrating People, Process and Technology. New York: Productive Press. ISBN 1-56327-282-2. Typically, the logo you see on their cars is silver, giving it a sleek, modern and luxurious look. However, depending on the context, the logo might appear in different colors. a b "Toyota Reports December 2011 and Year-End Sales". MarketWatch. 4 January 2012. Archived from the original on 12 January 2012 . Retrieved 10 January 2012. Production [ edit ] Assembly plants [ edit ] Lexus models produced by the Tahara plant in Aichi, Japan

The best car in the world. A concept that has eluded the minds of designers and engineers alike since the dawn of the automobile. Plenty of vehicles throughout history have claimed to be perfect for a specific audience, a certain timeframe, or a specialized task. But very few designers set out with the directive to create the world’s best car. Of course, that didn’t stop Eiji Toyoda from giving it a shot. Like anything in history that can be called “the best,” it didn’t occur overnight. Toyoda would sink countless hours and effort into his dream of perfection – a dream which would ultimately bear the name, Lexus. Looking to New HorizonsJob, Ann (26 October 2005). "Lexus introduces first luxury hybrid SUV". Associated Press. Archived from the original on 2 January 2013 . Retrieved 21 June 2008. Team Lexus driver line-up announced". Motorsport.com. 21 February 2006. Archived from the original on 6 June 2011 . Retrieved 20 May 2009.