Propaganda

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He recommended a campaign in which universities, lawyers, and the U.S. government would all condemn expropriation as immoral and illegal; the company should use media pressure "to induce the President and State Department to issue a policy pronouncement comparable to the Monroe Doctrine concerning expropriation." In the following months, The New York Times, the New York Herald Tribune, Time, Newsweek, and the Atlantic Monthly had all published articles describing the threat of Communism in Guatemala. A Bernays memo in July 1951 recommended that this wave of media attention should be translated into action by promoting: Bernays tells us that one of the easiest ways to influence the thoughts and actions of large numbers of people is to first influence their leader. One way Bernays reconciled manipulation with liberalism was his claim that the human masses would inevitably succumb to manipulation—and therefore the good propagandists could compete with the evil, without incurring any marginal moral cost. [75] In his view, "the minority which uses this power is increasingly intelligent, and works more and more on behalf of ideas that are socially constructive." [76] Held, Lisa (December 2009). "Psychoanalysis shapes consumer culture". Monitor on Psychology. American Psychological Association (APA). 40 (11): 32. An Educational Program for Unions." Industrial and Labor Relations Review, vol. 1, no. 1 (Oct. 1947). JSTOR 2518569.

Living in a so-called free‑market democracy, we are besieged with choices of all kinds in our daily lives—from the products and services we buy for home and business, to the activities that we undertake for entertainment and relaxation, to the politicians and government amendments we vote for, to the ideas that bring us motivation and meaning. Bernays points out that as citizens we have “voluntarily agreed to let an invisible government sift the data and high‑spot the outstanding issues so that our field of choice shall be narrowed to practical proportions.” Strottman, Christine (June 18, 2013). "Edward L. Bernays". Transatlantic perspectives. Archived from the original on December 1, 2017 . Retrieved November 28, 2017.Having seen how effective propaganda could be during war, Bernays wondered whether it might prove equally useful during peacetime. The Engineering of Consent (as contributor). Norman: University of Oklahoma Press (1955). OCLC 550584. Tye (1998), pp. 33–34. "If he began by disguising his role in the battle to get women smoking, Bernays more than made up for that in later years. The parade story in particular became part of his repertoire on the speaking circuit and in scores of interviews until his death in 1995, and with each retelling the tale got more colorful and his claims more sweeping. In his 1965 memoirs, for instance, he discussed the slow process of breaking down conventions like the taboo against women smoking. But by 1971 he was telling an oral historian at Columbia University that 'overnight the taboo was broken by one overt act,' the 1929 Easter Sunday march." Charles Kettering, general director of General Motors Research Laboratories, equated such perpetual change with progress. In a 1929 article called "Keep the Consumer Dissatisfied", he stated that "there is no place anyone can sit and rest in an industrial situation. It is a question of change, change all the time – and it is always going to be that way because the world only goes along one road, the road of progress."

Axelrod, Alan (2009). Selling the Great War: The Making of American Propaganda. St. Martin's Publishing Group. p.200. ISBN 978-0-230-61959-3. Archived from the original on May 8, 2020 . Retrieved May 21, 2020. If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway.I also tend to agree with him that democracy presents some limitations and that enlightened leaders who can sway the masses with intelligent communication and propaganda can also best position themselves to do the interest of those same masses. Although the period after World War Two is often identified as the beginning of the immense eruption of consumption across the industrialised world, the historian William Leach locates its roots in the United States around the turn of the century. Bernays also worked on behalf of many nonprofit institutions and organizations. These included, to name just a few, the Committee on Publicity Methods in Social Work (1926–1927), the Jewish Mental Health Society (1928), the Book Publishers Research Institute (1930–1931), the New York Infirmary for Women and Children (1933), the Committee for Consumer Legislation (1934), and the Friends of Danish Freedom and Democracy (1940). [38] [39] [40] Freud [ edit ] Bernays, Edward L. (1965). Biography of an idea: memoirs of public relations counsel. Simon and Schuster. p. 606. I offered to help organize the Friends of Danish Freedom and Democracy, made up for the most part of Americans of Danish ...