Max Factor False Lash Effect Volumising Mascara, 13.1ml, Black

Product Information

ETHYLPARABEN, SODIUM LAURETH SULFATE, PROPYLPARABEN, GLYCINE SOJA (SOYBEAN) OIL, TRISODIUM EDTA, XANTHAN GUM, SIMETHICONE, POTASSIUM This lash boosting vegan complex is infused with natural bamboo extract, biotin, peptides & castor oil to condition and stimulate growth The lash and brow conditioning serum is ideal for those who want stronger, fuller and healthier looking eyelashes The 1970s saw some big changes for Max Factor, with many third-generation family members resigning to pursue other interests. The company merged with Norton Simon in 1973, and by 1976, no immediate family members were remaining on the board. Includes an easy-to-use precision tip applicator brush that coats lashes and brows with conditioning serum from root to tip

Here’s what our panel of Review Crew® testers had to say about this intensely lengthening lash formula. The panel Aqua, Acrylates Copolymer, Glyceryl Stearate,Disteardimonium Hectorite, Propylene Glycol,Stearic Acid, Cera Carnauba, Triethanolamine,Synthetic Wax, Polyvinyl Alcohol, Lecithin,Propylene Carbonate, Polyethylene, Tocopherol,Panthenol, Ascorbyl Palmitate,Tocopheryl Acetate, Glycine Soja Oil,Glycerin, Xanthan Gum, Methylcellulose,Simethicone, Sodium Laureth-12 Sulfate,Oleic Acid, Glyceryl Oleate, Tetrasodium Edta,Disodium Edta, Edta, Phosphoric Acid,Potassium Sorbate, Phenoxyethanol,Benzyl Alcohol, Ethylparaben,Methylparaben, Propylparaben, Alcohol Denat,[+/- CI 77499, CI 77007, CI 77491, CI 77492] In the early years of his business, Factor applied his products personally to movie stars, and gained a reputation for creating a customized makeup look that presented actors and actresses in the best possible light while on camera. He gained an extensive client list, which included notable names such as Jean Harlow, Norma Shearer, Joan Crawford and Judy Garland. As a result of his rise in popularity, practically all of the major movie stars of that time were regular customers of Max Factor beauty salon, which was located near Hollywood Boulevard. When it came to makeup, there was only one name on the lips of silver screen stars.While we love a set of false lashes and lash extensions from time to time, when it comes to a product that we can wear everyday, we prefer to reach for a mascara. The smudge and flake-proof formula: Panda eyes are a big no-no in our books, and it seems our Review Crew® members tend to agree with us. The fact that the mascara formula was flake and smudge-proof put them at ease when they applied it everyday. Our most awarded mascara. Max Factor False Lash Effect Mascara doubles the size of lashes* for a big false lash impact. Features Patented Liquid Lash™ formula doubles your volume* by coating every single lash with precision and extreme definition. This is paired with False Lash Effect’s biggest ever brush that has 50% more bristles to sweep your lashes with never-ending volume. This product promises to make your eyes appear bigger, wider and bolder. But it’s not just volume you’ll get – False Lash Effect lifts and lengthens your lashes so you can flutter them with confidence.

From mascara to foundation, eye shadow to lip gloss – Max Factor put the transformative tools for make-up artistry into the hands of the everyday woman, enabling her to create her own personal glamour statement every day. Max Factor FALSE LASH EFFECT XXL Mascara gives you an instant salon lash extension effect without the damage. Features The false lash effect it gave their lashes: Reviewers loved the fact that they could ditch their false eyelashes every now and again in lieu of a mascara that gave the exact same effect as a full set of falsies. Max Factor's biggest brush ever coats every lash from root to tip in each application Warning or Restrictions As well as creating revolutionary products specifically for the film industry, Max Factor is attributed with many notable cosmetic innovations, which have changed the beauty industry for the better.

Max Factor – The Range

By 2010, Procter & Gamble decided to discontinue Max Factor in the US, instead focusing on their CoverGirl line, which was more successful at the time. For a professional finish, look no further than Max Factor Masterpiece High Definition Mascara. Featuring a precise brush for an easy and controlled application, the super-pigmented formula creates a striking and professional look. It's clinically proven to strengthen lashes, reduce lash fall out and breakage over time, with visible results in just 4 weeks

The Full Stretch formula contains responsibly sourced good-for-you ingredients, including arginine, panthenol and vitamin E. Use with the specially-designed hourglass brush with petal-shaped bristle brush, and your natural lashes appear more extended, both in volume and length. Suitable for sensitive eyes. Ophthalmologist tested. Benefit Max Factor have also just named Priyanka Chopra its Global Ambassador / Creative Collaborator, so if that doesn't seal the deal on how amazing Max Factor is, I don't think we will be able to convince you otherwise! Max Factor has grown so fast, and so much since being founded and I think we are all excited to see what they do next! In the 1920s, ‘Max Factor’s Supreme Nail Polish’ was created, which was a pot of beige powder sprinkled on the nails and buffed with chamois butter to create a subtle tint and shine. Later, ‘Society Nail Tint’ and ‘Society Nail White’, were developed. The Nail White consisted of a chalky white liquid applied under the nail tips, designed to create a ‘French Manicure’ result. Slightly different to our mani-pedis of today, but it was a start! CERIFERA CERA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, TRIETHANOLAMINE, POLYETHYLENE, LECITHIN, PROPYLENE CARBONATE, What you may not know is that Max Factor has been around for 112 years! It was founded as Max Factor & Company in 1909 by Maksimilian Faktorowikz; a beautician from Russia. Originally specialising in movie makeup, the cosmetics company was owned and run by several generations of the Faktorowikz family, before being sold in 1973 for 500 million US Dollars. If you are interested in the story behind this iconic brand, read on to find out more.We recruited 149 testers to trial 11 waterproof mascaras over a two-week period. They assessed and scored each on its design, the finishing-look of their lashes, whether it's genuinely waterproof and/or smudge-proof and how easy it was to remove. Do not rest the applicator on any surface or use an old applicator in a new case; (5) Cap tightly to