Nestle Cerevita Instant Cereal with Corn and Wheat 500 g

Product Information

KK: That was an interesting time in my management career because certain things in life tend to be clear; things to do, you kind of feel it in the gut, especially in a crisis or complex situations.

TN: Then you did something bold when you helped Nestle, when they faced the pressure from the then first family forcing them to buy milk from Gushungo Dairies and you managed to ensure that Nestle remained 100% owned. Cerevita cereal is produced by Nestle Zimbabwe. Helps children concentrate better because it is filled with micronutrients. It helps kids stay enthusiastic and energetic throughout their day by giving them cereal filled with nutrients. It contains iron which helps in carrying oxygen from the lungs to the rest of the body and contributes to energy production. B Vitamins contribute to the release of energy from foods including cereals. Vitamin C aids in the growth and repair of tissue and normal function of the immune system which also helps the body in absorption of iron. A lot of work had been done at the Nestle factory here and in the Nestle world there is something called the Zed Line and the Zed stands for Zimbabwe and this was something to do with special technologies for processing cereals, which was the Zed Line that was done before I joined Nestle and really 94, 95 we were on the market and the rest is history as they say.The factory has since been further developed and now also produces CARNATION milks, CHOCOLIM, CHOCOMILO CEREVITA, CERELAC and NESCAFÉ 3 in 1. These products are not only produced for Ghana but also exported across West Africa. Our future is in new products so you know you can’t keep writing. We are trying, that’s just not on.”

All effort was behind Cerevita and, of course, you know with Nestle world and research, people in Switzerland, they help you with which ingredient, how to treat it in the factory and so on. I know Zimbabweans in the diaspora, each and every time they would come home before Covid-19 they would take Cerevita with them or ask family to send Cerevita to them.

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Cerevita porridge can be enjoyed with a warm cup of milk by adding it to the cereal. Give it a try with Everyday Milk or with Peanut Butter. So I have not been so much affected as some, who need to be on the call, face meeting staff and so on. So colleagues in Switzerland wanted to know what I meant and I said the company has been here since 1959, which were colonial days, then we had a settler regime but we continued to buy milk and process, we did not take a political position.

And no, we didn’t have a contract. What does the company rule say about the contract and that was clear. What do you put in this product? We are taking tonnes and tonnes of this product in the UK and yesterday I was talking to the lady who is now running this and she was telling me even in Australia there are people asking for it.

So I understood and found a way to get the message to the president and say this thing has gotten out of hand and we have to pull the plug. I feel quite proud about that product and I think my challenge was I thought I would launch another product after Cerevita. The company became Nestlé Ghana Limited in 1987. In 1971 the production of the IDEAL Milk and MILO started at the Tema Factory. According to reports in Zimbabwe, Nestlé is also planning a longer-term investment in the country’s coffee industry following the success of its project with Nespresso and local coffee farmers. The commissioning of the new manufacturing line coincides with the launch of two new products: Nestlé Cerevita Instant Sour Porridge and Nestlé Cremora with Milk, a coffee and tea enhancer.