As Cooked on Tiktok: Fan Favorites and Recipe Exclusives from More Than 40 Tiktok Creators! a Cookbook

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My students were very surprised at how the ice cream cake turned out. But I explained to them that ice cream with it's milk, fat, sugar and eggs has everything else you need to make a cake with in addition to the other ingredient of flour. So if you are in a pinch or can't afford all the ingredients that a cake recipe calls for, you can make a semi-decent cake alternative similar to a pound cake loaf consistency. TikTok Australia has partnered with the Melanoma Institute Australia (MIA) to inspire Gen Zs to lose the tan this summer. Tiktok, like many social media platforms, benefited from the pandemic. Creators routinely acquire millions of followers in months. As analyst Rebecca McGrath of Mintel says: “Food is visually stimulating, and something everyone can recreate at home.” For siblings Emily and Dominic Bool, 15 and 13, who live with their British family in Zurich, cooking from TikTok is part of daily life; Emily likes making cakes, often basing her decoration on viral tips, while Dominic recently cooked the family steak and chips based on a recipe on the app.

A year later, O’Toole has 1.5 million followers on the app, management, and a book deal with Bloomsbury ( The Food You Need is due to be published in September). It’s a remarkable rise, testament in no small part to her natural affability on camera, kitchen skills, and nose for the kind of food trends that will spread online. “I can’t believe how much it’s opened doors,” she says. Some people are desperate for the recipe, others just want to watch and have a laugh with what I do Nigel Thompson Every day, it seems like a dangerous new trend goes viral on TikTok. Sunburn challenges and sunbed spruiking garnered criticism from the MIA in just the last few months. Tanning is actually skin cells in trauma. There is no safe way of sun tanning,” says MIA CEO Matthew Browne. We believe this peer-to-peer approach to highlighting the absurdity of tanning is the key to changing those perceptions,” says Roberts. If you ask me, it's the single most important piece of media to influence and inspire amateur chefs and foodies in the last 5 years. In the 80s, it was PBS cooking shows. The 90s and 2000s, it was Food Network. The 2010s was the decade of abrasive chefs like Anthony Bourdain and Gordon Ramsay. Today, if a student comes to me wanting to explore a new recipe, the idea usually came in the form of a video from TikTok.

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The MIA co-directors put a call out to social media platforms to work with them to change the cultural narratives around sunburn and tanning – and TikTok has answered.

Both Jane and Eli are clear that their content is knowingly provocative rather than instructional, whether viewers understand that or not. “A lot of people take this content at face value when you have to remember we’re through the looking-glass on social media, where these things are being deliberately gamed for the benefit of those that create it,” says Stokel-Walker. All attention is good attention, since views and shares – including the genre of angry or incredulous “duet” videos where other creators (including Ramsay) comment on their depravity – are the point. That’s how you make money after all: successful TikTokers can become part of the app’s creator fund and get paid – admittedly pennies – per view. Stokel-Walker says that success can allow creators to pivot to the kind of genuinely lucrative mainstream collaborations that Twisted has managed. Bring the fun to your kitchen with some of the most popular recipes you know and love from the entertainment platform with more than one billion users globally!According to TikTok’s general manager Brett Armstrong, research shows humour works with this young demographic rather than serious health messages. TikTok was apparently motivated to launch this campaign having seen how the app can “drive cultural change with younger demographics” through previous campaigns with the United Nations and Movember.