Designing Brand Identity: An Essential Guide for the Whole Branding Team

Product Information

And while it’s important to create something that’s uniquely your own, there’s nothing wrong with taking a note from some of the greats. Overall, it's a good starting point but you will need to look elsewhere for other resources if you're looking for a step-by-step guide to creating a brand.

Include clear, easy-to-follow guidelines for every part of the brand identity, including examples and use-cases for print, web, video, and interactive elements (if applicable).I keep this around me because it's that type of book that you go back to when you need help or specific information.

While I read David Airey's "Logo Design Love" (an infinitely more cohesive guide to designing logos) in two days, reading Designing Brand Identity took roughly 1. Rather, each two-page spread consists of an introductory paragraph, a usually poorly designed graphic, and then lists.For a deeper dive into choosing typography (including whether or not to license fonts), see our guide to choosing the best typography for your brand .

If I wasn't afraid of appearing to gush, I'd say I'd stumbled on trade secrets I should be paying a fortune for under the label 'consultancy'.Straight lines also have their own implications: vertical lines suggest strength while horizontal lines suggest tranquility and mellow vibes. we are Creative Production design agency at Los Angeles welcoming community of trailblazing visionaries and creators.

Here are six components of a well-developed brand identity, and why it's so important for you to develop them. You can’t toss your fresh brand identity into the world and expect people to know how to use it immediately. Designing Brand Identity, now in its fifth edition, is the first book to deconstruct the branding process into a universal, five-phase methodology. A strong brand identity can establish an emotional connection with consumers, which can be a solid foundation for building a lasting relationship with a brand.Fun fact: In 2011, the video platform Twitch made a splash with their all-purple branding (at a time when their competitors used bold greens and reds). I skipped to page 102 to get to the more interesting pieces that I could use as exercises in creating a brand. For more direction, plus great examples, follow our guide to create a brand style guide people will actually use. The playful script oozes creativity and fun, which tracks with the overall brand Disney has established over the decades.