Virginia Black Whiskey 75 cl

Product Information

Perfect Serve – Virginia Black Whiskey is best served neat to enjoy its complexity and flavours, or with a couple of ice cubes for a more refreshing edge. Drake will be giving Virginia Black an additional boost this fall throughout his ongoing Summer Sixteen Tour, which will include VIP Virginia Black lounges and “some very cool branded stuff,” according to Hocking. The smooth flavour profile means that it’s ideal for drinkers who haven’t necessarily delved deep into the world of whiskey but are looking for a way to explore it further. By using a Rye forward bourbon mash bill and aged in American White Oak, Virginia Black is teeming with aromas of butterscotch, toasted oak and honeysuckle. When Brent Hocking was a 27-year-old Bank of America mortgage loan merchant in the mid-1990s, he got his first real exposure to alcohol.

A collaboration between world renowned, platinum selling recording artist Drake and luxury spirits veteran Brent Hocking; the only three-time winner of the illustrious “Spirit of the Year” award. It was launched in 2016 as a collaboration between Drake + Brent Hocking (creator of DeLeón Tequila) and received a significant amount of initial traction, but I haven’t heard much about it since. Some combination of money and passion undoubtedly motivated Jay-Z to become part-owner of D'Usse cognac, and Matthew McConaughey to develop a whiskey for Wild Turkey (via Men's Journal). The Financial Times and its journalism are subject to a self-regulation regime under the FT Editorial Code of Practice.

It’s also ideal for use as the basis of a cocktail, meaning there are multiple ways to experience it for the first time. Virginia Black is a collaboration between multi-platinum selling Hip Hop icon Drake and Brent Hocking, the founder of DeLeón Tequila. It’s not uncommon for an artist to attach their name to a liquor brand; it’s been done dozens of times. Hocking struck a deal with the distiller MGP to create a blend of two-year, three-year and four-year bourbons.

Now, he’s got a new spirit backed by a younger rapper: Virginia Black whiskey, the first liquor venture undertaken by Drake , who ranks No. Virginia Black sold a record 1,779 bottles on the day it was released and went on to sell 4,650 bottles in its first week. By using this Web site, you signify your assent to the Terms and Conditions and this Privacy Policy. The dark liquor features a distinctive, yet subtle, flavour profile which has earned it positive reviews around the world from satisfied whiskey aficionados. Originally launched in 2016, Virginia Black was the outgrowth of a meeting between world-famous entertainer Drake and luxury liquor mogul Brent Hocking.However, you can also accept or reject further cookies at any time or specify which of these cookies you would like to agree to. Their new whiskey was launched to great fanfare in 2016 and broke records for first day sales at the Liquor Control Board of Ontario! And before you get the idea that celebrity alcohol is strictly a man's world, we'll add Kate Hudson (vodka), Cameron DIaz (white wine blend), and Sarah Jessica Parker (sauvignon blanc) to this list (via Real Homes). Additionally, the subtle sweetness and complexity beneath the surface mean that it will be a new experience for more experienced aficionados, while still holding true to traditional whiskey flavours.

Hocking and Drake settled on its moniker not because of any association with the state of Virginia—its origins are actually in Indiana—or in honor of any particular lady. A shared passion for style, music, and the pursuit of taste led them on a quest to redefine whiskey. Even an insidery whiskey blog that dubbed Virginia Black “craptastic” commended it for not going the flavored-liquor route: “Finally someone has the balls to say, ‘Here, women, drink this—it’s whiskey. Uniquely positioned to redefine American whiskey, Virginia Black will engage enthusiasts irrespective of spirits preference or experience. Add in some decadent vegan peppermint creams, salted cashews and a rich fruit cake and you have a fine selection of gourmet treats.The distinctively styled bottle evokes the glamour and decadence of 70s nightlife and is sure to serve as a conversation point. To be a bourbon, a whiskey must also be "unadulterated," which means no coloring or flavors can be added. Hocking told Business Insider his aim was to "create a whiskey for everyone to enjoy, regardless of gender, age, location.

Hocking quite literally stumbled into a career—it turned out he had a rare nose, and today, he has launched two beverages associated with Hip-Hop Cash Kings . the study analyzed the average cost of 85 celebrity wines and liquors, then compared it to their average ratings using Vivino for wine and Distiller for liquor. I was pleased to see that it wasn’t a complete marketing ploy, and actually did possess an enjoyable quality. Virginia Black is a "personally selected collection of two, three, and four-year old Bourbon Whiskey focused on a high-rye content and finished with a decadent profile.After a couple of years of friendship and discussions, the two men realised that they could bring whiskey to a new audience, beyond traditional whiskey fans.