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Two months later, the company laid off 2,200 employees partially due to the liquidation of Toys "R" Us in the U. On April 16, 2015, Mattel announced a partnership with invention platform Quirky to crowd-source a number of products. How the American Girl toy empire has changed over time, from its iconic historical characters to dolls with modern stories".
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On August 19, 2019, Mattel announced a reboot of He-Man and the Masters of the Universe, including new toy lines and brand extensions, a new comic book series and a Netflix series. In May 1970, Mattel formed a joint venture film production company " Radnitz/Mattel Productions" with producer Robert B. On April 19, 2018, Mattel named former Maker Studios CEO Ynon Kreiz as chairman and the replacement CEO for outgoing CEO Georgiardis who moved on to head Ancestry. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a Descendants license. Its success led to its expansion with game consoles then the line, eventually becoming incorporated in 1982.The following month, an upgraded View-Master to provide a virtual reality viewing experience was announced through a partnership with Google Cardboard. Amerman, who joined Mattel in 1980 as head of its international division, was named the company’s new chairman and improved its financial performance in 1987 by focusing on core brands. Mattel again became the licensed doll maker, instead of Hasbro, on January, 2022 and the characters of Frozen were part of the line.
Mattel Launches New Toy Takeback Program Called Mattel Mattel Launches New Toy Takeback Program Called Mattel
Developed by Gamefan, He-Man and the Masters of the Universe: You have the Power is a player-versus-player (PvP) battle-style game available through Roblox on Xbox One, PC and mobile devices.With Lionsgate and its acquired and merged companies in Artisan Entertainment and Family Home Entertainment, Mattel's flagship Barbie brand was adapted into a series of successful computer-animated direct-to-video films, which moved to Universal in late 2006. That year also saw another doll release, this time, Christie, Barbie's friend and the first black doll, [34] which in the following years and decades would spawn an endless line of Barbie-themed and branded family and friends. More than twenty life-sized cars were created and all of them were inducted into the Hot Wheels Garage of Legends. Mattel reorganized Mattel Creations and renamed it Mattel Television on February 5, 2019, which would be headed by former Disney Branded Television programming executive Adam Bonnett.
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Hot Wheels celebrated its 50th anniversary the same year by recreating and selling as a set the original 16 Hot Wheels die-cast cars. On June 11, 2010, Mattel launched Monster High, a fashion doll line featuring the teenage children of famous and well-known monsters like Dracula, Frankenstein, Cleopatra, Gorgon, Werewolf, and The Mummy.
Radnitz, [36] which would kickstart Mattel's venture into full-time entertainment to accompany its most famed toy TV commercials, [37] and later entered a multimillion-dollar partnership with Mehra Entertainment, whose CEO, Dr. The winning Rodger Dodger was transformed into a real Hot Wheels toy made available for purchase globally December 2022. In 1982, He-Man and the Masters of the Universe line of action figures was released, which inspired a three-issue comic book mini-series, an animated series and a live-action film. Players had the opportunity to submit their car designs in the “Hot Wheels Unleashed Design Battle,” and the winning design was used to create a Hot Wheels toy available for purchase in December 2022.
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Mattel formed a division named Mattel Creations on March 30, 2016 to absorb Mattel Playground Productions, HIT Entertainment and the American Girl content creation team in Middleton, Wisconsin and centralize its multimedia content output. Mattel had only sold Cinderella, Ariel, Belle and the two Frozen princesses ( Anna and Elsa) around its last year of the Disney license in early 2016. For a limited time in November 2022, Masters of the Universe characters joined Fall Guys a free battle royale-style game on Nintendo Switch, PlayStation, Xbox, and PC. Businessman Harold "Matt" Matson and the husband-and-wife duo of Elliot and Ruth Handler founded Mattel as Mattel Creations in January 1945 in a garage in Los Angeles.Mattel started television advertisement when it became the first sponsor of the Mickey Mouse Club TV series. My Scene, with Mattel's flagship Barbie brand, launched in 2002 and wasted little time in invoking a film franchise of DVD-exclusive/direct-to-DVD CGI-animated films. In the process, the production teams and operations of Mattel Playground Productions, HIT Entertainment and the American Girl content creation team in Middleton, Wisconsin were absorbed into Creations the following day.
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