276°
Posted 20 hours ago

Influence, New and Expanded: The Psychology of Persuasion

£12.5£25.00Clearance
ZTS2023's avatar
Shared by
ZTS2023
Joined in 2023
82
63

About this deal

At this point it’s a little hard to tell how much of this seems obvious to me because of previous reads, or previous training, or just because it’s, well, obvious. So, I've read a fair amount of the literature about group dynamics and social influence, and taught classes that discussed and used it. For our convenience, our brain has evolved some fixed-action patterns, patterns that we follow almost blindly without any recourse to reason or logic. he identified three agents who apply these principles with various degree of success, a bungler, a smuggler, and a sleuth; this was an alternative approach to give application tips than, say, using to-do and not-to-do lists.

If you're pretty self aware or have contemplated how difference in you behavior can affect that of others then you're going to just find most of the things in these books to be obvious. One of the main objectives of the books is said to be preparing the average person against compliance tacticians but I have a feeling that it's the latter who'll use the book more.Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. He structures the book with examples and stories that make it gripping and make you want to keep reading and help you remember the concepts. Granted, I understand Cialdini is held in high regard for his analysis of "compliance professionals" but I found this book tedious, boring, and rife with self-reverance.

The examples were mostly business cases, although according to the author the principles also apply to other facets of life. The other important principles that marketing agents employ to get our assent are: Reciprocation, Commitment and Consistency, Friendliness, Authority and Scarcity.

Then they made those commitments even more public, which the American soldiers had to stand by to be consistent. Example: a waiter who advises against a more expensive item early in the meal will gain the trust of everyone at the table, and then he can suggest more expensive items and more items through the course of the meal. Because our brain has been programmed this way and because by doing this we don’t have to think too hard, it seems natural and effortless, almost as if it is the most obvious and right thing to do. A discussion about the future of communicating with computer has one puny line added to it about how everyone uses the Internet now. Interesting (but slightly saddening) how our tendencies to seek mental shortcuts in decision-making are consistently exploited by marketeers.

It requires a deep understanding of the subject to be able to bring such perspicuity to a subject area.Trading Address (Warehouse) Unit E, Vulcan Business Complex, Vulcan Road, Leicester, Leicestershire, LE5 3EB. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, despite Ethiopia suffering from a crippling famine and civil war at the time.

Asda Great Deal

Free UK shipping. 15 day free returns.
Community Updates
*So you can easily identify outgoing links on our site, we've marked them with an "*" symbol. Links on our site are monetised, but this never affects which deals get posted. Find more info in our FAQs and About Us page.
New Comment