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PRIME HYDRATION Energy Drink ''Orange Mango,'' Naturally Flavored, 200mg Caffeine, Zero Sugar, 300mg Electrolytes, Vegan, 12 Fl Oz per Can (Pack of 12)

£5.995£11.99Clearance
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Bulbul, Nuray; Morris, Seren (February 23, 2023). "What is Prime drink and why is it so expensive?". Evening Standard. Archived from the original on March 30, 2023 . Retrieved March 30, 2023. Sainsbury’s is the latest big retailer to add the KSI and Logan Paul drinks to its shelves, following the likes of Asda, Aldi and Costco.

Nygaard, Laura Rode (April 25, 2023). "Børn gik amok, og politiet måtte tilkaldes: Derfor er Prime-energidrikke så rasende populære". www.bt.dk (in Danish) . Retrieved June 17, 2023. On the launch of the drink a Sainsbury’s spokesperson said: “We know our customers actively seek the latest in product innovation. We are excited to be launching the following Prime Hydration products in store from Tuesday, February 21: While we were there we decided to try it out to see what all the fuss is about. This must come with a disclaimer that I have not tried the other flavours of Prime and have had no desire to do so.In Denmark, some retailers had begun parallel importing Prime beverages before an official launch of the product in the country. [36] This led to newsbreaks as the parallel imported goods were not compliant with Danish regulations, due to the energy drink's caffeine concentration exceeded the approved limit. The Danish Veterinary and Food Administration announced that it advised five retailers to pull the parallel imported product. [37] With all that’s going on, it was no surprise that the announcement of another limited flavor of Prime Hydration Drink made a lot of noise. For those that missed it, Prime has crafted a temporary taste named after one of its founders in KSI, which has been confirmed as an Orange Mango experience. Not only is it limited, but it’s also launching exclusively in the UK through the dedicated online store at drinkprime.uk. In July 2022, Premier League club Arsenal announced a joint marketing agreement with the company, with Prime becoming the official sports drink supplier for the club. [47] [48] [49] In 2023, KSI had plans to make an Arsenal-flavored bottle if they were to win the Premier League. [50] However, after a loss to Nottingham Forest, which led to rivals Manchester City winning the Premier League, the flavor was shelved and plans were cancelled. [51]

Prime Hydration produces a variety of energy drinks, sports drinks, and drink mixes containing varying levels of caffeine, electrolytes, and added micronutrients. Prime Energy drinks have generated controversy due to their marketing campaign, which has been criticized for targeting children and adolescents, in conjunction with their high concentration of caffeine. Several countries, jurisdictions, and primary and secondary schools have banned or restricted the drink due to its caffeine content exceeding legal limits, or otherwise being deemed unsafe for children to consume.For the older generation, they simply do not get the trend or understand why there is such hype, but the social media generation and teenagers see it as a norm, and it is this way of thinking that has led to the absolute craze of the drinks. W, Courtney (January 5, 2022). "KSI & Logan Paul Team Up To Launch New Drink Company 'Prime' ". GRM Daily. Archived from the original on January 5, 2022 . Retrieved January 5, 2022. Harling, Danielle (March 15, 2023). "What Parents Should Know About The Energy Drink Being Banned In Some Schools". Delish. Archived from the original on March 30, 2023 . Retrieved March 30, 2023. PRIME By Logan Paul x KSI". PRIME. Archived from the original on January 17, 2023 . Retrieved January 19, 2023.

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