Joined in 2023 
82 
63 About this deal
Let's know about the journey of one of India's oldest biscuit brands, and it's a success story. Parle-G is the most selling biscuits in the world. You will be surprised to know that the company didn't increase the biscuit price for the last 25 years. It's not like the company never tried it. It turned into a great protest when the biscuits cost even Rs.0.50 more. Parle Bisleri (1970s), led by Ramesh Jayantilal Chauhan, younger son of Jayantilal. He runs it with his wife Zainab Chauhan and their daughter Jayanti Chauhan. Dev Chatterjee & Meghna Maiti (15 September 2008). "Chauhan siblings close to settling row over Parle brand". Economic Times . Retrieved 12 October 2011. The main characteristic of the Parle-G biscuits is their low cost and affordability. Brand Parle-G biscuit sells for rupees seventy-seven (77) per kilogram and is a part of below 100 'affordable' biscuits. This quality is most important for the growth of this brand of biscuit. The consumers of Parle-G are primarily rural populations. Due to its profound locality, most of its revenue and product growth is dependent upon the population's needs.
According to a Nielsen survey, Parle-G was the first Indian FMCG (Fast-Moving Consumer Goods) brand to cross the Rs 5,000 crore mark in retail sales. Also, did you know that the brand has a huge market of consumers in China? Parle-G sells more than all the other biscuit brands in China. Not just that, but the survey also claims that 4551 Parle-G biscuits are being consumed at any given second in India.
Performance Cookies
They tried to increase the price of the brand, which dramatically decreased the volume of the brand. Consumers demanded stable prices. They are bound to keep a fixed price, so they manipulate the net quantity by keeping the price stable. Risk of withstand It was initially called Parle Gluco and was a huge success. Parle Gluco was the first biscuit to be produced in India, and it revolutionized the biscuit industry in India. As time passed by, the biscuit went through several changes, and in 1947 it was re-branded as Parle-G. It became one of the most popular biscuits in India, and it is still considered a staple in most households. Parle gets Happy Happy wooing the price-conscious". The Hindu Business Line. 2 February 2012. Archived from the original on 6 February 2012 . Retrieved 13 February 2012. The logo of Parle-G is one of the most well-known in India. The logo shows a young girl child, about the age of 4-5. The logo is significant as it shows that all age groups can eat the biscuit and the glucose components are suitable for kids even. Shephali Bhatt (October 30, 2013). "The Chronicles of Parle-G". Economic Times. Archived from the original on December 16, 2018 . Retrieved December 13, 2018.
Bhushan, Ratna (3 March 2011). "Parle-G world's No 1 selling biscuit: Nielsen". Economic Times . Retrieved 23 November 2017. Parle-G is a brand of biscuits manufactured by Parle Products in India. A 2011 Nielsen survey reported that it is the best-selling brand of biscuits in the world. [1] [2] [3] History [ edit ] Tripathi, Dhirendra (2020-06-09). "Parle-G, coronavirus and the millions who ate that biscuit as they went home". mint. Archived from the original on 2021-01-21 . Retrieved 2021-01-15. Parle – G comes under the Rs 100 per Kg category, which makes it affordable for everyone and makes it the popular choice for people during such desperate times.Please note that the company is not running any such offer/ contest or offering any rewards to the public.
The biscuit brand, Parle-G is owned by the Chauhan family. Parle-G is a production of the Parle Products part of the company. The owners of the company were Vijay Chauhan, Sharad, and finally Raj Chauhan. The headquarters were set up in a neighborhood called 'Vile Parle.' This was located in the Western part of Mumbai. In 2013, Parle-G became India's first FMCG brand to cross the ₹50 billion mark in retail sales. [6] Popularity [ edit ] Jill Didur (2006). Unsettling partition: literature, gender, memory. University of Toronto Press. p.22. ISBN 978-0-8020-7997-8. Starting a business and making it a worldwide success isn't easy. Parle-G is one of the oldest biscuit brands in India. The founder of this, the Chauhan family, needed a piece of great information as to what the country's people wanted in their food. Biscuit was the answer. After British rule ended, ads featuring this biscuit got famous. The importance of advertising was recognized at those times, and this was when a future success seed was planted by this brand. Parle-G world's No 1 selling biscuit: Nielsen". Economic Times. 3 March 2011. Archived from the original on 14 July 2012 . Retrieved 12 October 2011.Parle bakes a biscuit formula for TN, Kerala". Economic Times. 29 January 2003 . Retrieved 12 February 2012. Parle Products was established as a confectionery maker in the Vile Parle suburb of Mumbai, in 1929. Parle Products began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco brand of biscuits as an Indian alternative to British-branded biscuits. [4] 1947 advertisement
This helps to bring out the sweetness of the biscuit, while the crunchy texture adds texture and crunch to the beverage. Parle-G biscuits can also be used to make a variety of desserts. They can be crushed and mixed with melted butter and sugar to make a crunchy and sweet base for cakes, pies, and other sweet treats. They can also be used to make biscuit-based pies, such as apple pie or lemon meringue pie. Crumbled Parle-G can also be used as a crunchy topping for ice cream and other frozen desserts. When it comes to health benefits, these biscuits are a great choice. They are high in dietary fiber, which helps to keep the digestive system healthy and promote regular bowel movements. Parle-G: The journey of a biscuit for masses". The Economic Times. Archived from the original on 2022-05-31 . Retrieved 2022-05-31.
QOQ Change
Who invented Parle-G: Parle-G was first launched in 1939 by the Parle Company, which was founded by the Chauhan family in 1939. The company was started by Prakash Chauhan and his brothers, and it was the first biscuit manufacturing company in India. The Chauhan family is still involved in the business and has been instrumental in the success of Parle-G. The wide distribution and availability of the brand ensures that people keep Parle G as their first preference of biscuit over other brands. Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until the 1980s. The "G" in the name Parle-G originally stood for " Glucose", though a later brand slogan also stated "G for Genius". [5] Parle Agro (1960s), led by Prakash Jayantilal Chauhan (elder son of Jayantilal Chauhan). The company is run by his daughters Schauna, Alisha and Nadia (owner of the brands such as Frooti and Appy). The Parle Gluco company was founded in 1929 near Mumbai by Mohanlal Chauhan. Chauhan was inspired by the Swadeshi movement, which advocated for a boycott of British goods and a revival of Indian-made ones as part of the Indian independence movement. British biscuits were expensive, and after a few years of making candy, Parle Gluco expanded to making their biscuits as an affordable alternative to British biscuits.
Great Deal 
New Comment