Jatt Life Vodka

Product Information

In the South Asian community I’m from, girls are seen as inferior. Boys are celebrated, while girls are seen as a burden, bringing pressure on a family. Baz is very passionate and knowledgeable about his product and it’s very good quality, and I’m always happy to support local West Midlands brands because it helps the whole area to do well. Moving into our new premises is hugely important because it allows us to bring our production under the same roof but also create a proper Jatt Life headquarters, where we can bring the brand and everything it stands for to life.”

Jatt Life is an ultra premium, aspirational drinks brand. The Jatt Life team have worked incredibly hard to create a range of ultra premium spirits that not only taste fantastic but look amazing. Every aspect of every drink has been created with meticulous attention to detail. The spirits have been produced using only the finest ingredients and distilled through a rigorous distillation process to ensure every sip of the products taste incredible.

Not only will this allow it to significantly increase production, it will also see the creation of a high-spec vodka bar where it can showcase its products, allow it to expand its 10-strong workforce and even afford it space to store its own fleet of Jatt Life-branded supercars. The spirits industry is hugely competitive and we’ve had a really steep learning curve even without coronavirus coming along a week after we set the business up. Jatt Life, which employs 20 people, currently sells its products across the UK as well as overseas in Australia, Canada and New Zealand, with more export destinations in the pipeline for next year. People still think it’s okay to say ‘ooh it’s going to be expensive when they get married’ - they wouldn’t say that to me if I’d had four boys, then they’d say I was so blessed - but life is expensive; school, nursery, education, feeding and clothing them is expensive. And, while I’m sure there are certain families where the girl’s side pays for everything, from my experience now everyone pays 50-50, so it would be just the same if I had all boys.

Certainly, this is no bottle to hide away. Instead it is designed, marketed, and produced specifically for life on the top shelf. Baz said: “We said when we set Jatt Life up that we wanted to do things differently as well as bigger and better than anyone else, and we’ve got huge ambitions to create a brand that will eventually earn unicorn startup status. Founded by Wolverhampton husband-and-wife entrepreneurs Baz and Sunny Kooner, it supplies four different flavoured vodkas and has made waves in the spirits market thanks to an online marketing campaign featuring social media influencers, upmarket bars, exotic locations and supercars.

The Panel noted that the complainant had raised concerns that the word was seriously offensive within the Sikh community. The Panel therefore requested that expert advice be sought from various Sikh representative organisations to understand more about the definition of the term and any potential cultural meanings associated with the word. The Code Secretariat sought a view from five Sikh representative organisations all of which did not respond. At the same time we’re very grateful that he has chosen to support the JL Foundation through our return and reuse scheme. This is something that Sunny and I have been looking to launch for some time now, because we feel that it’s the right thing to do. In addition to vodka and whiskey, Jatt Life also offers a range of flavoured gins. These gins cater to a growing demand for spirits with unique and distinct botanical profiles. While details of the specific flavours are not provided, it's clear that the brand aims to inject creativity and quality into this category as well.

I would also like to raise concerns over the name as it is a name based around caste, which within the Sikh religion is not condoned nor do practising Sikh’s drink alcohol so it is very disrespectful.’ Jatt Life is available at a growing number of bars and restaurants across the UK, including a host of outlets in central Birmingham, and is also being exported to Canada, Australia and New Zealand. Fast-growing Midlands vodka brand Jatt Life has appointed one of the UK drinks industry’s most successful operators and a legal firm to help it achieve its ambition of attaining unicorn startup status. It’s a huge undertaking and we’ve made an incredible start, but bringing Chris and Tom on board is a game-changer for Jatt Life, because their expertise and experience is unrivalled when it comes to turning brands like ours into world-leaders.” Sunny says her heart 'overflows' with love for her daughters (Image: Copy Media) Read More Related Articles

Jatt Life Vodka is crafted from the finest French grain and manufactured with meticulous attention to detail.

I knew life would be amazing when I had four girls, I just wasn’t ready for the comments I was going to get. I had to build myself up for that - and I’m ready for anyone now. Baz Kooner said: “We said when we set Jatt Life up that we wanted to do things differently as well as bigger and better than anyone else, and we’ve got huge ambitions to create a brand that will eventually earn unicorn startup status.