Joined in 2023 
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63 About this deal
Largest sold biscuit in the largest market– India is the largest market for biscuits across the world and has a major market share of the biscuits segment. So within India, Parle G has the highest market share. Quite simply, this is the strongest advantage for Parle G because it is the largest sold biscuit brand in the largest market for biscuits. We bring you the opportunity to work us and be part of creating a History. An Opportunity to showcase your potential, develop your skills and grow multifold. Please note that the company is not running any such offer/ contest or offering any rewards to the public.
Par le - Un gioco di parole al giorno (Wordle in italiano) Par le - Un gioco di parole al giorno (Wordle in italiano)
How : Invert sugar syrup is produced by heating sugar with water in the presence of citric acid (catalyst). Citric acid acts as a catalyst whose work is to speed up the reaction by converting sucrose (sugar) into glucose and fructose. Sucrose (sugar) when heated splits into d-glucose and levulose which does not crystallize (not forming sugar crystals) easily. D-glucose is a type of glucose. Levulose is nothing but the other name of fructose. Parle gained the highest growth rate among all the other biscuit brands. The growth rate increase is also its best growth rate in the last 40 years. The company also said that this type of growth is also previously experienced during other phases of crisis in the country like earthquakes and tsunamis when the sales of Parle–G went up exponentially.Currently, Parle-G is actively using the mascot on digital media as it runs high on nostalgia. Speaking about the present advertising strategies adopted by the brand, he explained that there were two ways they went by. The latest campaign of Parle-G, ‘Genius Wahi Jo Auron Ki Khushi Me Paaye Apni Khushi,’ highlighted the joy of finding one’s happiness in others’ happiness. So, the brand roped in kids who gave away the message. Secondly, they did not want to actively use the mascot lest it become preachy. Also, they wanted to avoid fiddling around with it. The Parle Gluco company was founded in 1929 near Mumbai by Mohanlal Chauhan. Chauhan was inspired by the Swadeshi movement, which advocated for a boycott of British goods and a revival of Indian-made ones as part of the Indian independence movement. British biscuits were expensive, and after a few years of making candy, Parle Gluco expanded to making their biscuits as an affordable alternative to British biscuits. For almost 30 years, the brand had to deal with the antics of the look-a-like products. The other reason why Parle Products never changed Parle-G’s mascot was also that in most parts of the country, the literacy rate was low. And consumers recognised Parle-G because of the baby. Here also, the mascot was not spared from replication. “If any person imitated the mascot, the consumers would be able to easily make out the difference between the two illustrations and tell which one was the original product. This eased the issue to some extent,” added Shah. The logo of Parle-G is one of the most well-known in India. The logo shows a young girl child, about the age of 4-5. The logo is significant as it shows that all age groups can eat the biscuit and the glucose components are suitable for kids even.
Welcome to Parle Products
How : From sugarcane the juice is extracted, it is then heated, filtered and purified. The purified juice is crystallized to produce sugar.Parle’s first product was an orange candy that was soon followed by other confectioneries and toffees. However, it was only 10 years later that it began its biscuit making operations. Even as the bugle for World War II was sounded in 1939, the company baked its first biscuit.
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