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The Just Like Mama Used to Say Travel Version! This fun, family game is perfect to take along on vacations to play in the car, around the campfire, or at the hotel … or play it at home anytime! We created a magnetic version of our best-selling, Southern phrase-making game for easy portability. Ages 8 and up. We’re incredibly proud to be celebrating this sales milestone with the OREO brand, and taking a playful moment to recognize this achievement with the full Mondelēz International family around the world,” said Dirk Van de Put, Chairman and CEO of Mondelēz International. After 24 hours, Lil Wayne had received a total of 588,243 ‘likes’, surpassing OREO’s record by a landslide. We’re looking forward to the continued growth of the brand, and hopefully to many more records to come!” Largest cream filled biscuit National OREO Cookie Day is here and to celebrate, we have a roundup of OREO’s sweetest record-breaking achievements to date!
The campaign featured an exclusive Snapchat filter and a Facebook live stream for people across the world to experience the action in real time. Largest concertina book The giant OREO cookie weighed 73.4 kg (161 lb. 13 oz.) and was made with the real dough and cream used in the standard-sized OREO, which typically weigh 11.3 g per cookie. The two brands worked together to create an award-winning campaign around a title attempt for the longest biscuit (cookie) dunking relay, attracting hundreds of participants to a Walmart parking lot in Orlando, Florida on 25 February 2017.
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If there's someone on your gift list who was born and raised in the South, we have the perfect trio of books. What better way to celebrate a day of love [than] with America's favorite cookie [and] your favorite Valentine?" the product description of the kit reads. "The Dunk Set for two includes two Oreo-branded glass mugs and Oreo-branded tongs to keep your fingers clean while dunking your Oreos!" Headed to Grandma's house? The challenge is to keep the little ones busy during the long drive. We have the perfect solution: a bundle featuring a magnetic game, magnetic puzzle and our bestselling picture book. You'll receive: In 2011, OREO called upon its Facebook community of 16 million fans from around the world to help set a new record for the most ‘Likes’ on a Facebook item in 24 hours.
We’re incredibly proud to be celebrating this sales milestone with the OREO brand, and taking a playful moment to recognize this achievement with the full Mondelēz International family around the world,” said Dirk Van de Put, Chairman and CEO, Mondelēz International. “We’re looking forward to the continued growth of the brand, and hopefully to many more records to come!” OREO is the largest brand owned by Mondelēz International, and one of six billion-dollar brands owned by the company, including Milka, Cadbury Dairy Milk, Ritz, Trident, and Halls. For more information about Mondelēz International, visit www.mondelezinternational.com. Employees from 55 locations representing 32 countries around the globe tuned in and set a new record title with a total of 5,066 employees dunking. Using new 3D printing technology, the brand encouraged consumers to take selfies for a chance to win the opportunity to have their picture 3D printed on an OREO cookie to be included in the record. Let's Play, Y'all! Magnetic Travel Puzzle. This adorable and handy magnetic puzzle coordinates with our bestselling children's book Y is for Y'all: A Book of Southern ABCs. It's perfect for keeping little hands busy on long rides in the car. For ages 3 and up. 7-by-7 inches.
From creating the largest OREO cookie in the world to organizing the ultimate cookie dunking relay, the iconic brand is no stranger to record feats. Just one day following OREO’s achievement, rapper, Lil Wayne announced via his Facebook platform that he would be going after the same title, asking fans for help by ‘liking’ his post.
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