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Ferrero Collection Easter Eggs, Hazelnut Crispy Mini Chocolate, Easter Gifts, Easter Egg Hunt, 100 g

£9.9£99Clearance
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Ferrero UK’s Easter collection is available from January 2023 across grocery and convenience. It will be supported in-store across grocery and convenience with POS available to retailers, as well as digital and social media marketing activity taking place to raise awareness of the confectionery portfolio. Q. What is Ferrero planning for Easter this year? Can you share any details of new products? Ferrero will support the range with digital and social media marketing as well as in-store PoS for retailers. Kinder Bueno is performing brilliantly as a brand, with all SKUs in growth and we’ve shown we can disrupt category norms and launch successful NPD into the category, such as when our Bueno advent calendar that hit the shops last year. We have a lot of exciting and relevant licenses coming to Kinder next year that will give us that extra edge in-store, including licenses with Avatar, Miraculous, Justice League, Disney Princess, Frozen 2 and Spiderman.

Ferrero UK has unveiled its Easter 2023 range, featuring new launches from Thorntons and Ferrero Rocher alongside the return of popular lines. People will still want to share gifts as well, so we’ve introduced the 90g Thorntons white chocolate bunny to offer an iconic brand at a lower price point. Q: How can independent retailers make the most of Easter? Ferrero Provides Update on Recall of Selected Kinder Batches and Collaboration with Authorities. 7 Apr. 2022, https://www.prnewswire.com/news-releases/ferrero-provides-update-on-recall-of-selected-kinder-batches-and-collaboration-with-authorities-301519979.html.

Even so, the viral and misleading Facebook post that mentioned "Ferrero Rocher Hazelnut Easter Eggs" and maggots continues to be shared in a seemingly countless number of reposts just days away from the Easter holiday on April 17. Many of the reposts are likely private and only visible to friends, so there's no way of knowing just how many times the original post and its pictures have been copied and pasted. The user also reported receiving what appeared to be harassing messages about family members on unrelated posts, leading to those being deleted as well.

We experienced our first ‘normal’ Easter in a couple of years in 2022 and retailers reported positive sales, which was amazing news for the sector. Some convenience stores even sold out of classic shell eggs.

On April 8, a notice was issued that showed the recall extended to several other products. However, importantly, these additional chocolates were not recalled in the U.S.: Finally, taking into account the aforementioned information provided by a Ferrero company spokesperson, we concluded that the viral reposts on Facebook were misleading, to say the least.

Ferrero North America. Ferrero Voluntarily Recalls Kinder Happy Moments Chocolate Assortment and Kinder Mix Chocolate Treats Basket Because of Possible Health Risk. 7 Apr. 2022, https://www.prnewswire.com/news-releases/ferrero-voluntarily-recalls-kinder-happy-moments-chocolate-assortment-and-kinder-mix-chocolate-treats-basket-because-of-possible-health-risk-301520594.html. First, the reposts about Ferrero's Kinder chocolate recall and Ferrero Collection Hazelnut Crispy Eggs mentioned maggots, which led to searches on Google for worms as well. However, as previously mentioned, neither of the two company recall notices said anything about maggots or worms. They only mentioned salmonella. This part of the rumor may have stemmed from users seeing old news articles about misleading and unfounded videos that claimed to show maggots and worms in Ferrero Rocher chocolates. Levi Boorer, customer development director at Ferrero, comments: “Easter is a great time to celebrate with your favourite chocolate confectionery. Compared to Christmas, shoppers were more likely to make a dedicated trip for chocolate at Easter 2021 (21% vs 9% at Christmas) [1], showcasing the size of the opportunity for confectionery as we fast approach the occasion. A company spokesperson told us: "In the United States, only two products are being recalled: Kinder Happy Moments Chocolate Assortment, distributed only at BJ’s Wholesale Club stores and select Costco locations in the Bay Area of California and Northern Nevada; and Kinder Mix Chocolate Treats Confections Assortment Basket distributed in 14 Big Y Supermarket locations, where this product has already been removed from store shelves. We continue to cooperate with the FDA." Jason Sutherland, UK & Ireland Sales Director at Ferrero UK, offers his insights and expectations for Easter 2023, including the challenges of operating within new HFSS rules. Q: How big is the sales opportunity at Easter?On April 7, Ferrero issued a recall in the U.S. for two specific product assortments due to concerns over salmonella. According to a news release from the company, the issue that caused the salmonella outbreak was found to be "a filter at the outlet of two raw material tanks." It said that food authorities were investigating, the filter had been removed, and that the problem had been resolved. With immediate effect, the entire production of Kinder Surprise, Kinder Mini Eggs, Kinder Surprise Maxi 100g, and Kinder Schokobons made in Arlon is being recalled.

Phase 3 – ‘The Main Event’: In the week running up to Easter, the demand is very much for Easter Eggs and confectionery of all sizes, as these are the ones to be given as gifts and to share. Retailers should ensure that their range of eggs appeals to the whole family as well as being at different price points, with treats such as the Ferrero Rocher Collection Boxed Egg (240g) and Thorntons Continental Egg (257g) appealing to shoppers looking for a more premium option. For smaller locations, which could be exempt from HFSS regulations, it presents a big opportunity. With supermarkets and bigger convenience stores unable to showcase confectionery in the same way at the front of store, smaller shops can become a hub for treats – and provides them with the opportunity to merchandise their store in the most effective way to increase sales. Chocolate is massive at Easter so making a powerful Easter display can offer a vital boost. Also absent from the reposts was a company announcement from Ferrero that detailed special new Easter products for the U.S. that were unaffected by any recall. That announcement was made on the same day as one of the recall notices, perhaps showing just how isolated much of the recall was outside of the U.S. Inconsistencies Phase 1 – The ‘Early Season’ (approx. seven or eight weeks before Easter): This is the ideal time for retailers to start driving awareness with Mini Eggs and Self Treat products with people looking for little treats for during the day, such as the Ferrero Collection Crispy Eggs in Hazelnut/Cocoa flavours.Salmonella can be spread from person to person, so anyone affected should adhere to good hygiene practice such as washing hands thoroughly after using the bathroom and avoiding handling food for others where possible, if you have symptoms.” Returning Kinder lines include Kinder Surprise (which accounts for 33% of Kinder’s unit sales during Easter), Kinder Joy, Kinder Egg Hunt and Kinder Figures. The person who made the original Facebook post eventually deleted it and commented on the removal: "I was forced to delete [it] because people were being ridiculous and calling me a liar and even sending me awful DMs," the user said. "This literally happened to us last night and I was trying to warn my friends and [had] no idea it would go viral." Salmonella is an organism which can cause serious and sometimes fatal infections in young children, frail or elderly people, and others with weakened immune systems. Healthy persons infected with Salmonella often experience fever, diarrhea (which may be bloody), nausea, vomiting and abdominal pain. In rare circumstances, infection with Salmonella can result in the organism getting into the bloodstream and producing more severe illnesses such as arterial infections (i.e., infected aneurysms), endocarditis and arthritis.

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