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Latina Beauty: A Get-Gorgeous Guide for Every Mujer

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So I think Latinas especially have also been kind of negotiating this way of thinking about how do we express ourselves in a way that feels authentic to us while we’re sort of navigating all these messages about we’re supposed to look like and be like. Lorena Garcia: Even when we think about beauty standards, it’s not only like in terms of how it’s read on the body and how we also have agency and how we express that, but I also think it’s also in these other ways that get mapped out and the way we speak, like how much we use our hands. Every protective style I do — faux locs, Marley twists, or spring twists — I learned how to do on myself. Lorena Garcia: Oh gosh, the first thing that comes to mind to me is that there is no one size fits all.

That’s also what motivated me to lean into myself as an entrepreneur on top of the entertainment side, to also show that people matter. They act as a subversive statement against social norms that have traditionally made Latinx women feel pressured to assimilate or even reject their own heritage. Their stories of self-acceptance and self-expression are proof that Latinidad beauty is anything but a monolith. When combined with her tight-fitting clothing, you come to perceive the Latina woman as the synonym of sexy, passionate and spicy.It hurts and frustrates us when we see white celebrities so removed from our cultures [and] copying our styles.

So I hope you do trust that your journey and more of your identity and not attach to the fame piece, and know that your truth matters. I’m so proud to be Honduran-American…so I like to maintain the look and those olive and yellow tones in perfect balance. I always say that those choices are happening under a particular set of larger structural constraints.My mom has multiple giant aloe plants that she propagated for my sister and me, so now we all have giant aloe plants! This beauty aesthetic hasn't always been embraced outside of our communities, especially in work environments or corporate spaces. In Venezuela, beauty is also seen as holistic, and even though people like Ross appreciate over-the-counter products with active ingredients like The Ordinary Buffet , they also love natural ingredients such as sugar and honey to hydrate the skin, and cinnamon to brighten the skin.

My grandmother, for example, didn’t wear pants until she was in her fifties and every other week she had her personal cosmetologist come to her house to try the latest new trend in anti-aging techniques on her face. Growing up in New York City, Veloz visited Dominican salons weekly, admiring the stylists’ commitment to beauty and thinking, “I want to look like this when I get older. From sharing all of her favorite products she continuously repurchases to iconic tutorials of trendy makeup looks, Amy shares some of the most exciting hair and makeup content. To show them the uniqueness in the community, whether someone is dark-skinned, light-skinned, or brown. She would then not only show me how to properly apply cream on my neck, but how to massage my cream using the upper side of my hand beginning from the bottom of my neck toward my chin.Knowing the origins of how we got to defining beauty as we do helps us decide what standards we want to keep and what outdated standards we want to do away with.

As Garcia puts it, these women are all gorgeous, but they aren’t exactly the most accurate representation of what Latinas as a whole look like. We’ve got a roundup of Latina beauty influencers who know exactly how to create jaw-droppingly beautiful looks. As a furry Latina myself, I know how difficult it can be to keep my facial hair tamed," says Sahily Perez, beauty and fashion blogger of Pretty In Pigment.The mission was to reframe the past narratives of Latines, as well as the diasporic Blackness in New York City, which also consists of Latines. They’re so ingrained that when I cut off a good 12 inches of my hair earlier this year, a part of me regretted it because I felt like I had cut off one of the only things that made me “look Latina. Surviving through challenging times meant they often felt they needed to assimilate, keeping their culture, customs, and traditions confined within the privacy of their home and shared only within their tight-knit circle of friends and family.

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