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Fanta Pineapple & Grapefruit Zero Sugar 2 Litre

£9.9£99Clearance
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About this deal

In 1998, the brand hired two unknown British Jamaican women – Blanche Williams and Hazel Palmer –to star in its TV ads. They became known as the ‘Lilt ladies’. Lilt’s switchover to the Fanta brand will be supported with social media and out-of-home advertising and PR and influencer activity.

Adding the fun-fuelled fruity beverage to its mouth-watering line-up, Fanta continues to expand its brand portfolio with the most fantastically flavourful fruity drinks on the market, providing a mix of refreshing flavours to play with your senses. Some have even hypothesised on social media that Lilt may be becoming part of the Fanta brand, and one even went as far as producing their own news broadcast-style video.”Coca-Cola has axed its tropical soft drinks brand Lilt after almost 50 years, and relaunched it as Fanta Pineapple & Grapefruit. Lilt became a feature of popular culture with its Lilt Man parody adverts in the late 1980s, and a decade later it was promoted by two Jamaican women known as the Lilt Ladies. The company’s GB vice-president of commercial development said that the drink itself was unchanged. One 1988 TV advert depicted the ‘Lilt man’ delivering cans and bottles of the drink to beach-goers from a Lilt float. The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS.

Coca-Cola reduced the number of calories, sugar and artificial sweeteners in the drink between 2008 and 2014 as part of efforts to make healthier products in response to the government’s public health responsibility deal. Some have even hypothesised on social media that Lilt may be becoming part of the Fanta brand, and one even went as far as producing their own news broadcast-style video.” Read more: New Fanta Pineapple & Grapefruit 330ml cans, 500ml bottles and two-litre bottles featuring “the same totally tropical taste” as Lilt will roll into retailers tomorrow (14 February). Lilt Zero will also be experiencing the same exciting rebrand, becoming Fanta Zero Pineapple & Grapefruit. With no added sugar and only natural flavours, Fanta Zero Pineapple & Grapefruit has zero calories.Much-loved soft drink Lilt is being axed after almost 50 years on our shelves. The "totally tropical" drink is being relaunched with a new name by maker Coca-Cola.

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