VK Alcopop Bottles 24 x 275ml Case (Ice)

Product Information

Jen Draper, head of marketing at Global Brands, said, “Fans of VK have spoken in their thousands and they want Watermelon. Pink drinks are hot right now and our consumers seem to think so too, plus Watermelon is set to be a key flavour trend in 2019 [2]. However, it’s not just about the on-trend colour – the taste is so important for VK, and our in-house flavour development team has been working tirelessly to ensure the Watermelon flavour tastes as good as it looks! We can’t wait for consumers to get their hands on the new flavour once it is officially available.” The winners will be responded to by Global Brands at the earliest opportunity before the Closing Date. Proof of age will be required.

VK is now the number one student and number one RTD*, and the ultimate #DOUVK campaign is putting VK on the lips of all 18-24 year olds. VK tastes great on its own or mixed up into shared serves such as VK fishbowls. Global Brands is the UK’s leading independent drinks brand development business. It owns, markets and distributes a collection of products across the RTD, premium soft drinks, spirits and beer categories internationally. Global Brands has taken on a new PR agency to specialise in consumer campaigns, and also appointed social media experts to boost VK’s profile throughout the year. The fastest growing traditional RTD in the UK’s off-trade [1], VK, today unveils its new VK flavour set to join the likes of Blue, Tropical Fruits and Orange & Passion Fruit. With a nationwide public search for a new flavour reaching over 6 million consumers across the summer – Watermelon beat the likes of Violet and Wild Fruits to be crowned the champ.With more than 33,000 flavour suggestions once the competition opened in June, the four most popular flavours then went out to public vote in July. Relevant influencers then each championed one of the final four flavours, Watermelon, (Sam Gowland), Raspberry and pineapple, (Chloe Ferry), Violet, (Lateysha Grace) and Wild Fruits, (Josh Ritchie). The rebrand is part of VK’s evolution and the starting point for a very exciting year. Although it’s still a tough market, VK has a stronger rate of sale than most of the RTD brands in the off trade* and our increased investment shows our commitment to supporting the brand as well as the category.”

Insofar as is permitted by law, the promoter, its agents or distributors will not in any circumstances be responsible or liable to compensate the winners or accept any liability for any loss, damage, personal injury or death occurring as a result of taking up any of the prizes except where it is caused by the negligence of the promoter, its agents or distributors or that of their employees. Your statutory rights are not affected. The brands that are winning have evolved, adapted and innovated to find new ways of fulfilling today’s consumer’s needs," Green added.To get your free VK alcoholic ice lolly, you must be 18 or over. Customers will be able to get one free VK Ice lolly each. b. competition entries that are delayed or fail to be shared online, regardless of cause, including, for example, as a result of any internet failure, social media platform failure, technical malfunction, systems, satellite, network, server, computer hardware or software failure of any kind; or The promoter’s decision in respect of all matters to do with the competition will be final and no correspondence will be entered into. a. inaccurate prize details supplied to any entrant by any third party connected with this competition; In entering the competition, you are confirming that you are eligible to do so and eligible to claim any prize you may win.

All competition entries must be shared in accordance with clause 6 below by no later than 00.00 on the Closing Date. All competition entries shared after the Closing Date are automatically disqualified. ice lollies are made with all of the fruity fun and vibes of two of our best-selling flavours – VK Blue and VK Orange & Passionfruit, and are sure to be a hit across exclusive dates this summer. No cash alternative to the prizes will be offered. The prizes are not transferable. Prizes are subject to availability and we reserve the right to substitute any prize with another of equivalent value without giving notice[SR3] . Global Brands’ line up now includes fantastic brands, such as VK, Hooch, Franklin & Sons premium soft drinks and tonics, Hooper’s, Crooked Alcoholic Soda and Amigos Tequila Beer.If you are a winner, you have 14 days from the date on which the promoter notifies you of your win to claim the prize. If you do not claim your prize in this time your claim will become invalid. Founded in 1997, having spotted an opportunity in the booming RTD category, Global Brands shot to success with RTD brand VK. This entrepreneurial vision has subsequently generated a portfolio of marketing leading products, which has put Global Brands on the path to be the UK’s number 1 drinks company. On trade venues will receive brand new POS, including awareness posters, bar runners, bottle towers and tent cards to support the VK rebrand.